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                <text>This preliminary analysis examines mobile marketing usage among Generation Y. This study investigates the level of mobile marketing usage among Gen Y and to identify the relationships between attitude, subjective norm, perceived behavioural control, perceived risk, behavioural intention and actual usage. This study utilizes self-administered survey questionnaires by using 115 students from University Malaysia Kelantan. Overall, the results provides verification of a positive relationship between the constructs of attitude, subjective norm, perceived behavioural control and perceived risk on intention to use mobile marketing services.</text>
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                <text>Copyright (c) 2017 Mohammad Ismail, Razli Che Razak, Mohd Rafi Yaakob, Mohd Nazri Zakaria, Nadia Hanum, Azyanee Luqman</text>
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                <text>International Journal of Interactive Mobile Technologies (iJIM); Vol. 10 No. 2 (2016); pp. 49-57</text>
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                <text>1865-7923</text>
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                <text>Mobile Marketing</text>
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                <text>Predictive Modelling of Mobile Marketing Usage among Generation Y: A Preliminary Survey</text>
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                <text>Nikou, Stavros A.</text>
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                <text>Mobile-devices are able to support a wide range of outdoor assessment activities. While there is a significant amount of research that investigates the acceptance of computer-based assessment from one side and the acceptance of mobile learning from the other, relatively few studies focus explicitly on the factors that influence the acceptance of Mobile-based Assessment. The current study implements a mobile-based outdoor educational activity in the city’s Botanic Gardens during an environmental education project. 50 secondary school students participated in a mobile-assisted assessment procedure using Quick Response (QR) - coding technology through their mobile devices. The study examines the impact of Perceived Mobility, Authentic Context and Interest/Enjoyment on students’ Perceived Usefulness, Perceived Ease of Use and Behavioral Intention to Use Mobile-based Assessment. Partial Least Squares (PLS) was used for the data analysis. Results show that Perceived Mobility, Authentic Context and Interest/Enjoyment, Perceived Usefulness and Perceived Ease of Use are all significant determinants of Behavioral Intention to Use mobile-based assessment. Furthermore, the study examines the impact of using mobile devices during the learning activity on students’ learning motivation. Implications for designing and implementing mobile-based assessment procedures are discussed.</text>
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                <text>Copyright (c) 2017 Stavros A. Nikou, Anastasios A. Economides</text>
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                <text>International Journal of Interactive Mobile Technologies (iJIM); Vol. 10 No. 4 (2016); pp. 11-17</text>
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                <text>1865-7923</text>
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                <text>mobile-based assessment</text>
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                <text>An Outdoor Mobile-Based Assessment Activity: Measuring Students’ Motivation and Acceptance</text>
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                <text>Yayilgan, Sule Yildirim</text>
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                <text>Du, Yang</text>
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                <text>Dalipi, Fisnik</text>
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                <text>Jeppesen, Jonas</text>
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                <text>Mobile apps play an increasingly important role in healthcare institutions by enhancing the quality of healthcare services. Their role in sport injury prevention is also instrumental. In this article, we propose a system architecture for ski injury registration using mobile apps. Our work follows the idea of integrating and using mHealth apps to manage skiing injuries and to provide higher healthcare service quality and faster availability of data. With this work, we aim to greatly simplify the information workflow between the ski patrollers and the medical centers. Having the right information in the right place and on the right time for the injured person, the ski patroller then delivers to the medical centers that information in a format that is easy to analyze by the medical personnel and be prepared for possible interventions. To develop the mobile interfaces for the ski patrollers, nurses and doctors, we employ user-centered design. The overall system features and implementation are also explained and described in this paper. For evaluation purposes of our proposed system architecture, we have conducted a pilot test of the ski patroller system in collaboration with the ski patrollers in the ski resort of Trysil in Norway. The test had two evaluation points and based on the results of the tests, we obtained implications for enhancing the design of mobile interfaces for the proposed architecture.</text>
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                <text>Copyright (c) 2017 Sule Yildirim Yayilgan, Yang Du, Fisnik Dalipi, Jonas Jeppesen</text>
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                <text>International Journal of Interactive Mobile Technologies (iJIM); Vol. 10 No. 4 (2016); pp. 4-10</text>
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                <text>1865-7923</text>
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                <text>skiing ingjuries</text>
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                <text>A New Ski Injury Registration System Architecture Using Mobile Applications to Enhance Skiing Safety</text>
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                <text>Hatzigiannakoglou, Paul D</text>
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                <text>Kampouraki, Maria T</text>
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                <text>BrailleOne is a mobile application designed to provide blind and visually-impaired Braille readers with an accessible keyboard for manual text input on their Android smartphones or tablets. Its purpose is to make use of adolescents and young adults’ excitement for technology in order to facilitate Braille learning and daily practice. The results of a pilot evaluation study suggest that BrailleOne could contribute to the overcoming of accessibility barriers in the field of text entry.</text>
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                <text>Copyright (c) 2017 Paul D Hatzigiannakoglou, Maria T Kampouraki</text>
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                <text>International Journal of Interactive Mobile Technologies (iJIM); Vol. 10 No. 2 (2016); pp. 77-78</text>
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                <text>1865-7923</text>
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                <text>Braille</text>
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                <text>Bernsteiner, Reinhard</text>
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                <text>Kilian, Dietmar</text>
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                <text>Ebersberger, Bernd</text>
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                <text>In the resent years two trends have influenced our daily life: mobile devices and cloud based services. Complex enterprise systems have been moved to the cloud. The integration of mobile devices and cloud based enterprise applications offers new possibilities in terms of innovative products or processes or it increases the mobility and flexibility of the workforce This integration has several effects on the company as a whole, whereas four central aspects can be identified, the management, the organization, the user and the technology. In this paper we present a conceptual framework that offers guidance for further research in this field. We also derive topics for further research. From a stakeholder’s perspective the framework focusses on the customer of services</text>
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                <text>International Association of Online Engineering (IAOE), Vienna, Austria</text>
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              <elementText elementTextId="23387">
                <text>Copyright (c) 2017 Reinhard Bernsteiner, Dietmar Kilian, Bernd Ebersberger</text>
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              <elementText elementTextId="23388">
                <text>International Journal of Interactive Mobile Technologies (iJIM); Vol. 10 No. 2 (2016); pp. 72-76</text>
              </elementText>
              <elementText elementTextId="23389">
                <text>1865-7923</text>
              </elementText>
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            <name>Subject</name>
            <description>The topic of the resource</description>
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              <elementText elementTextId="23390">
                <text>business data processing</text>
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                <text>cloud computing</text>
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                <text>mobile computing</text>
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                <text>Mobile Cloud Computing for Enterprise Systems: A Conceptual Framework for Research</text>
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                <elementText elementTextId="15984">
                  <text>International Journal of Interactive Mobile Technologies (iJIM)</text>
                </elementText>
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      <name>Dataset</name>
      <description>Data encoded in a defined structure. Examples include lists, tables, and databases. A dataset may be useful for direct machine processing.</description>
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          <element elementId="39">
            <name>Creator</name>
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              <elementText elementTextId="23353">
                <text>Giannakas, Filippos</text>
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                <text>Kambourakis, Georgios</text>
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                <text>Papasalouros, Andreas</text>
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                <text>Gritzalis, Stefanos</text>
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                <text>Nowadays, due to widespread participation of elementary school children in cyberspace activities, basic cybersecurity education and awareness is deemed necessary. Within this context, knowledge acquisition in this timely and important field has greater chances to be more fruitful when the learner is properly motivated. Also, it is anticipated to be more joyful when knowledge is acquired in the form of a digital game-based activity. The paper at hand discusses the development of a novel mobile app called CyberAware, destined to cybersecurity education and awareness. At present, the game is designed for K-6 children in order to support either or both formal or informal learning. Additionally, due to its mobile characteristics, the game can be experienced as an outdoor or classroom activity. Finally, opposite to similar studies found in the literature so far, our attention is not solely drawn to game’s technological aspects but equally to the educational factor. This is achieved through the consideration and use of the ARCS motivational model already from the game’s design phase.</text>
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                <text>https://online-journals.org/index.php/i-jim/article/view/5473</text>
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                <text>International Association of Online Engineering (IAOE), Vienna, Austria</text>
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                <text>https://online-journals.org/index.php/i-jim/article/view/5473/3898</text>
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          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="23365">
                <text>Copyright (c) 2017 Filippos Giannakas, Georgios Kambourakis, Andreas Papasalouros, Stefanos Gritzalis</text>
              </elementText>
            </elementTextContainer>
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            <elementTextContainer>
              <elementText elementTextId="23366">
                <text>International Journal of Interactive Mobile Technologies (iJIM); Vol. 10 No. 2 (2016); pp. 41-48</text>
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              <elementText elementTextId="23367">
                <text>1865-7923</text>
              </elementText>
            </elementTextContainer>
          </element>
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            <name>Subject</name>
            <description>The topic of the resource</description>
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              <elementText elementTextId="23368">
                <text>Security education and awareness</text>
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                <text>motivation</text>
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                <text>Security Education and Awareness for K-6 Going Mobile</text>
              </elementText>
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                <elementText elementTextId="15984">
                  <text>International Journal of Interactive Mobile Technologies (iJIM)</text>
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              <elementText elementTextId="23330">
                <text>Simonova, Ivana</text>
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                <text>Mobile devices have become widely accepted and exploited didactic means on all levels of education and in all subjects to appropriate extent, including foreign languages. This study focuses on their use within technical (i.e. bachelor) and engineering (i.e. master) higher education in Informatics and Management study programmes at the Faculty of Informatics and Management (FIM), University of Hradec Kralove (UHK), Czech Republic, particularly focusing on comparison of general subjects to English for specific purposes (ESP). Therefore, following questions were set to be researched: (1) What types of mobile devices do students possess?, (2) What purposes do students use mobile devices? and (3) What is students´ feedback after mobile devices implementation in ESP and other subjects is? The case study was exploited to describe the state in mobile-assisted language learning (MALL) at FIM and students´ feedback was collected by the questionnaire on this approach to teaching/learning. The results show Czech students are sufficiently equipped by mobile devices so that these can be implemented in the process of teaching/learning of all subjects, including ESP.</text>
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                <text>https://online-journals.org/index.php/i-jim/article/view/5466</text>
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                <text>International Association of Online Engineering (IAOE), Vienna, Austria</text>
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                <text>https://online-journals.org/index.php/i-jim/article/view/5466/3897</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
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            <description>Information about rights held in and over the resource</description>
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              <elementText elementTextId="23339">
                <text>Copyright (c) 2017 Ivana Simonova</text>
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            <elementTextContainer>
              <elementText elementTextId="23340">
                <text>International Journal of Interactive Mobile Technologies (iJIM); Vol. 10 No. 2 (2016); pp. 33-40</text>
              </elementText>
              <elementText elementTextId="23341">
                <text>1865-7923</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
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                <text>mobile-assisted language learning</text>
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                <text>MALL</text>
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                <text>m-learning</text>
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                <text>English for specific purposes</text>
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                <text>ESP</text>
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                <text>higher education</text>
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                <text>engineering education</text>
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                <text>Mobile Devices in Technical and Engineering Education with Focus on ESP</text>
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      <description>Data encoded in a defined structure. Examples include lists, tables, and databases. A dataset may be useful for direct machine processing.</description>
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