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                  <text>International Journal of Interactive Mobile Technologies (iJIM)</text>
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                <text>Rautela, Sonica</text>
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                <text>The world of marketing communication has been transformed completely by the presence of the internet and internet-enabled platforms. Today, the internet and related platform are home to massive amounts of human dialogues. Human interaction has changed drastically because of the presence of a wide variety of web-based platforms and the proliferation of media. Social Media- a Web 2.0 enabled platform has become an integral part of human life. Also, businesses have started actively participating in these platforms as they have found their users spending a substantial amount of time on these platforms. Thus, social media has become a part of digital marketing which involves the use of a wide variety of digital technologies and digital media to connect to the audience. The RACE i.e. the Reach Act Convert Engage digital marketing framework is a popular infographic, introduced to aid marketers to plan and manage the digital marketing related activities in a more organized manner. The present study aims at exploring the usage of social media at the launch or the commercialization phase of new product development. To fulfill this objective the study uses the RACE digital Planning framework. The study also aims at highlighting the most popular alternatives of social media in each category of the RACE Planning framework in the launch phase of NPD.</text>
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                <text>https://online-journals.org/index.php/i-jim/article/view/18147</text>
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                <text>eng</text>
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                <text>International Association of Online Engineering (IAOE), Vienna, Austria</text>
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                <text>https://online-journals.org/index.php/i-jim/article/view/18147/8849</text>
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                <text>Copyright (c) 2021 Sonica Rautela</text>
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                <text>International Journal of Interactive Mobile Technologies (iJIM); Vol. 15 No. 05 (2021); pp. 187-204</text>
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                <text>1865-7923</text>
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                <text>Social Media</text>
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                <text>RACE Planning framework</text>
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                <text>Launch phase</text>
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                <text>Social Media for New Product Launch: A Study of Social Media Platforms Across the RACE Planning Framework</text>
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              <elementText elementTextId="28237">
                <text>Hashim, Kamarul Faizal</text>
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                <text>Rashid, Ammar</text>
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                <text>Atalla, Shadi</text>
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                <text>Research on the topic of social media for teaching and learning in the higher education have received much attention from academia and practitioners. Social media technology was acknowledged not only as an important communication tool between faculty members and students but also shows great potential as the next social learning platform that better serves the teaching, learning and administration of a higher education institute. Its informal setting allows more flexibility for both students and faculty members to teach and learn anywhere and everywhere. Despite its important, little is known about how this research topic is evolving within the literature. Hence, using a bibliometric analysis technique this study examines the trends, topics, and challenges addressed by previous research for the past ten years (2008-2018). The paper ends by discussing future research directions related to this topic.</text>
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                <text>https://online-journals.org/index.php/i-jim/article/view/9634</text>
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                <text>10.3991/ijim.v12i7.9634</text>
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                <text>eng</text>
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                <text>International Association of Online Engineering (IAOE), Vienna, Austria</text>
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                <text>https://online-journals.org/index.php/i-jim/article/view/9634/5264</text>
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            <description>Information about rights held in and over the resource</description>
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                <text>Copyright (c) 2018 Kamarul Faizal Hashim, Ammar Rashid, Shadi Atalla</text>
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                <text>International Journal of Interactive Mobile Technologies (iJIM); Vol. 12 No. 7 (2018); pp. 4-19</text>
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                <text>1865-7923</text>
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                <text>Social media technology</text>
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                <text>bibliometric analysis.</text>
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                <text>Social Media for Teaching and Learning within Higher Education Institution: A Bibliometric Analysis of the Literature (2008-2018)</text>
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          <element elementId="39">
            <name>Creator</name>
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              <elementText elementTextId="36289">
                <text>Rukuni, Tarisai F.</text>
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                <text>Maziriri, Eugine Tafadzwa</text>
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                <text>Mofoka, Tsepo</text>
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              <elementText elementTextId="36292">
                <text>2020-12-11</text>
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                <text>Small and medium enterprises – including those in the business consultancy industry – are strategic for the development of the South African economy and for developing marginalised economies through employment creation and income generation. However, the existence of small and medium business consultancy firms is threatened by competitive pressure of multinational consulting firms such as the PricewaterhouseCoopers, McKinsey and KPMG [8]. Small and medium business consultancy firms need to adopt innovative strategies for survival. Appropriate use of social media strategies is one strategy that can be adopted by small and medium business enterprises to influence brand awareness and brand loyalty and to build a competitive edge. An inability to use social media as a business strategy results in poor brand awareness, a decrease in sales, and business closure. It is against this background that this study aimed to assess customers’ perceptions of social media strategies employed by the small and medium business consultancy firm, investigate the relationship between social media strategies and brand awareness, and evaluate the relationship between brand awareness. A quantitative descriptive research methodology, using a structured questionnaire was employed to collect data from a sample of 231 customers at the business consultancy. The Statistical Package for Social Sciences version 25 was employed to conduct descriptive and multivariate analysis, including mean, standard deviation, correlation and regression analysis. Findings indicated that customers had negative perceptions of social media strategies employed by the small and medium business consultancy firm. It was also found that social media strategies had a statistically significant positive relationship with brand awareness and brand acceptance. The research findings hold major implications for theory and practice.</text>
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                <text>https://online-journals.org/index.php/i-jim/article/view/14831</text>
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                <text>https://online-journals.org/index.php/i-jim/article/view/14831/8353</text>
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                <text>Copyright (c) 2020 Eugine Tafadzwa Maziriri, Tarisai F. Rukuni, Tsepo Mofuka</text>
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                <text>International Journal of Interactive Mobile Technologies (iJIM); Vol. 14 No. 20 (2020); pp. 4-22</text>
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              <elementText elementTextId="36302">
                <text>1865-7923</text>
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                <text>Social media</text>
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                <text>business consultancy competition</text>
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                <text>Social Media Strategies on Brand Awareness at a Small Business Consultancy Firm in South Africa</text>
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              <elementText elementTextId="32421">
                <text>Anwas, E. Oos Mukhamad</text>
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                <text>Sugiarti, Yuni</text>
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              <elementText elementTextId="32423">
                <text>Permatasari, Anggraeni Dian</text>
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                <text>Warsihna, Jaka</text>
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                <text>Anas, Zulfikri</text>
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                <text>Alhapip, Leli</text>
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                <text>Siswanto, Heni Waluyo</text>
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                <text>One of the obstacles of learning English Language as a Foreign Language is the limitation of practicing media. Social media has many contents and facilities which can be used for practicing English. The aim of this study is  to find out students’ intensity of using English-language social media content. The study was conducted by quantitative approach and survey method among the  Senior High School students in Jakarta, Indonesia. Data analysis shows that as students’ intensity who used English-language social media content is low. Students’ perception of English skill in reading and writing is good, while students’ perception of listening and speaking is still low. The intensity of using English-language social media content is positively and significantly related to students' perceptions of their ability to speak English including reading, writing, listening and speaking aspects. Hence, social media is needed to be learning media for learning English language as a Foreign Language in Indonesia.</text>
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                <text>Copyright (c) 2020 E. Oos Mukhamad Anwas, Anggraeni Dian Permatasari, Yuni Sugiarti, Jaka Warsihna, Zulfikri Zulfikri, Leli Alhapip, Heni Waluyo Siswanto</text>
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                <text>International Journal of Interactive Mobile Technologies (iJIM); Vol. 14 No. 07 (2020); pp. 41-57</text>
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                <text>1865-7923</text>
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                <text>Today, social media are the new way of public and political communication in digital marketing. Companies or organizations are no longer the exclusive owners of the relation of consumers with their products/services; instead, the survival of the organizations depends of the effective utilization of the social media. New web technologies have made it easy for anyone to create and distribute their own content.  A tweet can be viewed by virtually millions of people for free, and advertisers don’t have to pay publishers huge sums of money to embed their messages. More consumers are on social media than ever before, and every second a company is not engaged is a wasted opportunity [1]. Consumers trust other people to provide recommendations about products and services in a very active way and it is important to know how and why social media influence organizations. This study analyzes through a literature review the importance of public and political communication through social media and proposes a model of business for successful marketing strategies.</text>
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                <text>Copyright (c) 2017 Pedro Pereira Correia, Irene Garcia Medina, Patricia M. F. Coelho</text>
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                <text>International Journal of Interactive Mobile Technologies (iJIM); Vol. 11 No. 6 (2017); pp. 150-157</text>
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                <text>1865-7923</text>
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                <text>Social Media: A New Way of Public and Political Communication in Digital Media</text>
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                  <text>International Journal of Interactive Mobile Technologies (iJIM)</text>
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                <text>Al-Hazmi, Nabil Mohemmed</text>
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                <text>This study aimed at investigating the role of social networks apps in tourism marketing for travel and tourism organizations in Al-Kharj City, Kingdom of Saudi Arabia. The study used the descriptive and analytical approach to achieve its objectives and test its hypothesis. The study found that social networks apps play a vital role in marketing the tourism product in Al-Kharj City as well as communicating effectively and cheaply with the customers. The study recommended nominating and training some workers in tourism organizations to deal with social media networks and design websites and applications for these organizations.</text>
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              <elementText elementTextId="43418">
                <text>Copyright (c) 2021 Nabil Mohemmed Al-Hazmi</text>
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              <elementText elementTextId="43419">
                <text>International Journal of Interactive Mobile Technologies (iJIM); Vol. 15 No. 20 (2021); pp. 161-170</text>
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              <elementText elementTextId="43420">
                <text>1865-7923</text>
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            <name>Subject</name>
            <description>The topic of the resource</description>
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              <elementText elementTextId="43421">
                <text>Social Networks Apps</text>
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              <elementText elementTextId="43422">
                <text>Mobile</text>
              </elementText>
              <elementText elementTextId="43423">
                <text>Tourism Marketing</text>
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                <text>Tourism organization</text>
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                <text>Social Networks Apps and their Role in Tourism Marketing in the Kingdom of Saudi Arabia</text>
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                <text>Zanuddin, Hasmah</text>
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                <text>Shaid, Nursyamira</text>
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                <text>Online news media and social media applications recorded an unprecedented success in just few of the recent years. However, online news media and social media domain are still little understood in term of usage among aborigines or Orang Asli in Malaysia. Thus, this research is to see the social perceived value on social media and online news portal among Orang Asli. A quantitative research design is used based on data will be collected via questionnaire from Orang Asli at Kampung Batu 12, Gombak, Selangor, at the outskirt of Kuala Lumpur. Questionnaires were distributed to 50 Orang Asli aged 15 and above. Factor analysis was used to examined the data. Exploratory factor analysis was used to extracts new factor, Online media usage impact. The social values perceived (16 items) factor was examined. After identifying the component based on an examination of eigenvalues and scree plot, rotation was done by varimax method. The items with 0.5 loadings or greater are considered practically significant.  The findings showed that most of the Orang Asli gathered current information and news from the social media and social media is the gateway to online news portal. Furthermore, despite of financial circumstances, they willing to spend in order to have the internet access as it gave positive social values in their life, plus the applications internet access were all user friendly.</text>
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                <text>10.3991/ijim.v15i04.20189</text>
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                <text>International Association of Online Engineering (IAOE), Vienna, Austria</text>
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          <element elementId="47">
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              <elementText elementTextId="40170">
                <text>Copyright (c) 2021 Hasmah Zanuddin, Nursyamira Shaid</text>
              </elementText>
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                <text>International Journal of Interactive Mobile Technologies (iJIM); Vol. 15 No. 04 (2021); pp. 61-72</text>
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              <elementText elementTextId="40172">
                <text>1865-7923</text>
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          <element elementId="49">
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                <text>Perceived Value</text>
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                <text>Social Media</text>
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                <text>Orang Asli</text>
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                <text>Social Perceived Value on Social Media and Online News Portal: Benefits to The Aborigines Women in Malaysia</text>
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                  <text>International Studies - Interdisciplinary Political and Cultural Journal       </text>
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                  <text>Lodz University Press        </text>
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                <text>Societal Security Trust Issues in Australia during the COVID-19 Pandemic in 2020</text>
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                <text>Free and compulsory education to all children up to the age of fourteen years is the commitment of the Constitution of India. The governments of India and state governments have initiated a number of programmes to achieve the goal of universalization of elementary education. Among them Sarva Shiksha Abhiyan (SSA) is the recent addition. According to the handbook of education statistics (2013-14), 38.2 per cent of children in the state who had enrolled in Class I did not reach Class X and were thus, deprived of basic education. To improve retention in government schools, understanding the socio-demographic characteristics of the parents of school dropout children would be advantageous. For the purposes of the study, a field survey was conducted in 18 villages of six rural Mandals of Mahbubnagar district with a sample of 401 respondents. Study finding revealed that both boys and girls in the age group of six to 18 years were equally vulnerable to dropouts. About 90 per cent of the school dropout children were from the government schools and three in five children in the age group of 15 to 18 years were dropped out from the school.</text>
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                <text>Artha Journal of Social Sciences; Vol. 15 No. 2 (2016): Artha Journal of Social Sciences; 109-120</text>
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                <text>Women are slowly breaking the traditional bandages and slowly challenging the male bastion of power. Empowerment of women is a precondition for women's liberation. Family relationships have a direct bearing on women's professional role. The author states that there has to be a blend of women's special role in the socio-economic gender equations vis-a-vis different job dimensions.</text>
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