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                <text>N Srinivasalu, Girija</text>
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                <text>S, Vijayalakshmi</text>
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                <text>In the present context of world peace, there is a great need of strengthening the Teaching of Social, Economical, Cultural, Religious and Technological Values in the society. Since Social Sciences a wonderful treasure house of information and values, teaching of Social Sciences should be made more interesting to the students to learn at all the levels. In this regard Instructional Media has stimulated Social Sciences teachers to seek innovative strategies in teaching learning process. These strategies are concerned with the systematic application of various media and skills to the requirements of educating the syllabus of Social Sciences.Based on instructional design, a Multimedia Package is prepared with the combination of text, graphics, sound, animation and video elements and presentation delivered by the computer. It is an individualized learning Package with Multimeda techniques which has built in self-evaluation process also. This was validated by different groups of experts at different levels and was also field tested. Finally the achievement test was administered to the learners.Thus the effectiveness of Multimedia package (SLM) on achievement was studied and analyzed statistically with the help of scores obtained.</text>
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                <text>https://journals.christuniversity.in/index.php/artha/article/view/907</text>
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                <text>10.12724/ajss.16.5</text>
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                <text>https://journals.christuniversity.in/index.php/artha/article/view/907/834</text>
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                <text>Copyright (c) 2017 Artha - Journal of Social Sciences</text>
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                <text>Artha Journal of Social Sciences; Vol. 9 No. 1 (2010): Artha Journal of Social Sciences; 47 - 58</text>
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                <text>"Computerized Multimedia Package in Teaching and Learning Process of Social Sciences at Secondary School Level- An Experimental Study "</text>
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                <text>N, Karunakaran</text>
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                <text>The main feature of the development of agriculture in Kerala in the last five decades is the change in cropping pattern and shift in cultivation, that is, shift in the cultivated area under food grain crops to non-food grain crops and shift in the cultivated area under one non-food grain crop to another non-food grain crop. The growth of agricultural crop output and productivity has been affected by many factors. The sources of output growth like area effect, yield effect and cropping pattern effect have relevance in deciding the programmes of agricultural development and priorities of investment in it. The growth of agricultural output in the state like that of other parts of India is influenced by the gross cropped area, productivity and level of prices. The increase in the agricultural crop output is decomposed into real and monetary components. The real component includes area effect, yield effect, cropping pattern effect and interaction effect. The monetary elements consist of the pure price effect, price yield effect, price cropping pattern effect and total interaction effect. From the analysis of thedecomposition of output growth into real and monetary components of Kerala agriculture in the last five decades, the general conclusions arrived at are: price factor is the major element in determining the relative contribution of different elements to the growth of crop output and the overall growth in the Kerala agriculture is monetary growth in nature rather than real growth.</text>
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                <text>https://journals.christuniversity.in/index.php/artha/article/view/600</text>
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                <text>10.12724/ajss.35.5</text>
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                <text>eng</text>
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                <text>Centre for Publications, CHRIST (Deemed to be University), Bangalore</text>
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                <text>https://journals.christuniversity.in/index.php/artha/article/view/600/452</text>
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                <text>Copyright (c) 2016 Artha - Journal of Social Sciences</text>
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                <text>Artha Journal of Social Sciences; Vol. 14 No. 4 (2015): Artha Journal of Social Sciences; 89-109</text>
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                <text>0000-0000</text>
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                <text>Kerala</text>
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                <text>crop output</text>
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                <text>real growth</text>
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                <text>Growth of Crop-output in Kerala–Is it Real or monetary?</text>
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                <text>N, Karunakaran</text>
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                <text>Arecanut is an important commercial crop in Kerala. It finds a place in all religious, social and cultural functions of the people of Kerala. Kerala accounts for 22.47 percentage of the area under arecanut in India contributing to 13.70 percentage of national production. During the past five decades, arecanut cultivation has underwent expansion in the area under cultivation associated with increase in production. The analysis of inter-district performance supports this finding. A comparison of the compound growth rates of arecanut productivity during the five periods reveals slight increase in the growth of arecanut productivity and supporting it. The period since the middle of 1980, with regard to area and production the coefficient of variation was higher as compared to 1960’s and 1970’s. A significant increase in production had occurred consequent to increase in area; however, the productivity of arecanut remains almost stagnant. Nonetheless, for the period since 1985, change in production was mainly due to yield effect. An analysis of the growth of output of arecanut crop in Kerala reveals that the growth is mainly monetary in nature rather than real growth.</text>
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                <text>https://journals.christuniversity.in/index.php/artha/article/view/1573</text>
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                <text>10.12724/ajss.39.4</text>
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                <text>Centre for Publications, CHRIST (Deemed to be University), Bangalore</text>
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                <text>https://journals.christuniversity.in/index.php/artha/article/view/1573/1317</text>
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                <text>Copyright (c) 2017 Artha Journal of Social Sciences</text>
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                <text>http://creativecommons.org/licenses/by-nc/4.0</text>
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                <text>Artha Journal of Social Sciences; Vol. 15 No. 4 (2016): Artha Journal of Social Sciences; 51-67</text>
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                <text>0000-0000</text>
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                <text>Arecanut</text>
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                <text>trend</text>
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                <text>variability</text>
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                <text>dynamism</text>
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                <text>Kerala</text>
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                <text>Dynamism in Area, Production and Productivity of Arecanut in Kerala</text>
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                <text>N, Karunakaran</text>
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                <text>Coffee production in India is mostly done in Karnataka, Kerala and Tamilnadu. It is one of the important commercial crops of Keralaand is the main source of income and employment to the people of three districts in Kerala. Coffee cultivation is not an easy businessandis adversely affected by various factors at present. Small coffee growers fail to acquiretechnological improvement to compensate labour scarcity and climate change and have limited access to technologies promoted by the Coffee Board of India due to high cost and mode of payment of subsidies.This studyreveals that problems like scarcity of labour, pests and diseases, thehigh cost of production, low price for coffee, marketing difficulties and unusual climate changes often hurt coffee cultivators. However,the schemes and programmes ofthe coffee board benefited the growers. Theanalysis of the profitability of the crop shows that coffee cultivation is profitable in Kerala.</text>
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                <text>B R Ambedkar (1936) had suggested inter-caste marriages as one of the potential remedies to annihilate caste system. He later contradicted this stance in the latter half of his academic journey by comparing inter-caste marriages to „force-feeding and artificial ways. 'Even after 80 years, the society is still divided between the effects of inter-caste marriages on the centuries-old caste system. Inter-caste marriage in the country was not a very common event till the 2000s after which its instances have been steadily increasing as per the reports from both the IHDS (2011) and NFHS (2005-2006). The more critical aspect of this uptrend of inter-caste marriage should be the interaction and negotiation of cultural differences among couples during the process of union. This qualitative study among 20 individuals (10 couples) in Bengaluru, looks into the various ways in which the inter-caste couples adjust their lifestyles, make decisions about their cultural practices and their children‟s socialization. The assumptions are laid in the backdrop of B. R. Ambedkar‟s work on the caste system and the study attempted to understand the subtle evolution of caste in the exogamous marriages. The study has also attempted to preempt the variety of bearings such inter-caste marriages can have on the future of caste system.</text>
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                <text>https://journals.christuniversity.in/index.php/artha/article/view/1991</text>
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                <text>Reproductive health in general and adolescent reproductive health in particular has not received concerted attention in our country so far. The traditional view of marriage as "protection' to girls in puberty from premarital sexual exploitation thrusts them into conjugality even before physical maturity is attained. This paper presents hospital-based data of 51 married adolescent girls in their antenatal phase, consulting a local hospital in the city of Visakhapatnam. This qualitative study included take a personal data sheet and a semi structured interview schedule to assess sexual and reproductive health knowledge of the respondents. Findings from the study revealed that two-thirds of the adolescents were married before the legal age of marriage, one-fourth of the sample were undernourished and 98% were anaemic. Themes from content analysis revealed knowledge of sexual and reproductive health to be minimal. Contraceptive knowledge, HIV awareness, negotiating reproductive decision-making and fertility issues were found to be low.</text>
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                <text>Copyright (c) 2017 Artha - Journal of Social Sciences</text>
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                <text>Artha Journal of Social Sciences; Vol. 6 No. 1 (2007): Artha Journal of Social Sciences; 55 - 71</text>
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                <text>"Adolescent Reproductive Health: Choice or Chance? "</text>
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                <text>Nabil Mohemmed Al-Hazmi</text>
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                <text>This study seeks to study E-marketing by mobile Apps for tourism products and its impact on the performance of travel and tourism organizations in Al-Kharj Governorate. The research dealt with scientific and theoretical analysis. The descriptive method of analysis was used to conduct this study. Moreover, a special questionnaire form was distributed and was designed to the (200) study sample organizations.&amp;nbsp; The study ended up with the presence of an impact of E-Tourism Marketing at the level of services provided by tourism organizations in Al-Kharj Governorate, and provided important recommendations, the most important of which is to work on providing the infrastructure for E- Marketing by mobile apps technology to allow for the provision of the best services among tourism service providers and those who are in charged in providing them.</text>
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                <text>Copyright (c) 2022 Nabil Mohemmed Al-Hazmi</text>
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                <text>International Journal of Interactive Mobile Technologies (iJIM); Vol. 16 No. 12 (2022); pp. 145-153</text>
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                <text>1865-7923</text>
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                <text>Mobile Apps, E-Marketing, Tourism Services, Customer, Satisfaction, Performance</text>
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                <text>E-marketing by Mobile Apps for Tourism Products and Its Impact on the Performance of Travel and Tourism Organizations</text>
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                  <text>International Journal of Interactive Mobile Technologies (iJIM)</text>
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                <text>Nacheva, Radka Valerieva</text>
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                <text>The benefits of maintaining standards can be summarized from different perspectives: consumers, businesses, governments, economically. They inform and shape the products we buy, ensuring quality and safety. Standardizing in dynamic activities such as the development of mobile applications and devices can be not easy task. In this regard, the aim of the current paper is to revise some international standard towards usability problems of mobile user interfaces and to analyze the possibility of standardization of mobile usability.</text>
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                <text>Copyright (c) 2020 Radka Valerieva Nacheva</text>
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                <text>International Journal of Interactive Mobile Technologies (iJIM); Vol. 14 No. 07 (2020); pp. 149-157</text>
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                <text>1865-7923</text>
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                <text>mobile usability</text>
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                <text>international standards</text>
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                <text>Standardization Issues of Mobile Usability</text>
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