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                <text>Rautela, Sonica</text>
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                <text>Singhal, Tarun Kumar</text>
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                <text>One of the defining technological forces which are reshaping world today is the easy accessibility to the Internet. The Internet has changed the way people communicate with each other. Social media whose development was first marshaled by Web 2.0, has revolutionized the entire world of communication. The most intriguing fact is that the world of social media is constantly changing. The platforms which are topping the charts today may not be tomorrow. Also, it can be observed that the power has shifted from the hands of marketers to the hands of users which in turn have empowered users. The objective of the present study is to explore the different facets of social media in detail. These facets form the base for the world of social media and can be referred to as the 7 Cs of social media. These seven Cs are - content, community, conversation, capital (social), culture, collaboration, and conversion respectively. With an enhanced understanding of all these Cs of social media, the study proposes a conceptual model depicting the relationship between these seven Cs and social media. Companies should analyze each of these Cs in detail and design their social media strategies accordingly. This will not only assure the efficient and effective use of social media but also will help managers to decide where and how to allot firm resources in a better fashion.</text>
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                <text>Copyright (c) 2020 Sonica Rautela, Tarun Kumar Singhal</text>
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                <text>International Journal of Interactive Mobile Technologies (iJIM); Vol. 14 No. 03 (2020); pp. 179-198</text>
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                <text>1865-7923</text>
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                <text>Deconstructing the Seven Cs of Social Media: A Summative Perspective</text>
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                <text>Rautela, Sonica</text>
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                <text>The world of marketing communication has been transformed completely by the presence of the internet and internet-enabled platforms. Today, the internet and related platform are home to massive amounts of human dialogues. Human interaction has changed drastically because of the presence of a wide variety of web-based platforms and the proliferation of media. Social Media- a Web 2.0 enabled platform has become an integral part of human life. Also, businesses have started actively participating in these platforms as they have found their users spending a substantial amount of time on these platforms. Thus, social media has become a part of digital marketing which involves the use of a wide variety of digital technologies and digital media to connect to the audience. The RACE i.e. the Reach Act Convert Engage digital marketing framework is a popular infographic, introduced to aid marketers to plan and manage the digital marketing related activities in a more organized manner. The present study aims at exploring the usage of social media at the launch or the commercialization phase of new product development. To fulfill this objective the study uses the RACE digital Planning framework. The study also aims at highlighting the most popular alternatives of social media in each category of the RACE Planning framework in the launch phase of NPD.</text>
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                <text>Copyright (c) 2021 Sonica Rautela</text>
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                <text>International Journal of Interactive Mobile Technologies (iJIM); Vol. 15 No. 05 (2021); pp. 187-204</text>
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                <text>1865-7923</text>
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                <text>Launch phase</text>
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                <text>Social Media for New Product Launch: A Study of Social Media Platforms Across the RACE Planning Framework</text>
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                <text>Rawat, Anuraag Singh</text>
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                <text>Armed forces worldwide face an epic challenge in keeping pace with the emerging regional and global threats and the changing battlefield milieu. The global security environment is marked by regional conflicts, asymmetric threats, terrorism, and the rise of fundamentalism, as well as rapid progress in technology. The armed forces of any nation are, thus, constantly trying to evolve, to stay abreast in dealing with the myriad challenges being faced by them. The commonly used parlance for demonstrating the will to meet these challenges is to modernise/transform. However, the terms modernisation and transformation, especially when referring to the armed forces, are often misused, misapplied, and used interchangeably even though they mean different things and have very different connotations.</text>
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                <text>Copyright (c) 2019  Centre For Land Warfare Studies (CLAWS), New Delhi, India</text>
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                <text>CLAWS Journal; Vol. 12 No. 1 (2019): Summer 2019; 66-76</text>
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                <text>Modernisation</text>
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                <text>Modernisation and Transformation in the Armed Forces</text>
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                <text>Redd, Jennifer Betsy</text>
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                <text>Mobile devices are gaining momentum and popularity in the daily lives of todayâ??s youth.   These devices embrace and encourage ubiquitous learning through their ease of portability and access to various activities that can allow for learning to occur.   Learning theories and cognitive techniques are explored as a means of providing a mobile educational experience that is individualized, motivational, and beneficial for transfer to later word learning and reading comprehension.</text>
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                <text>Copyright (c) 2017 Jennifer Betsy Redd, Denise Schmidt</text>
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                <text>International Journal of Interactive Mobile Technologies (iJIM); Vol. 5 No. 4 (2011); pp. 30-38</text>
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                <text>1865-7923</text>
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                <text>game theory</text>
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                <text>gaming in education</text>
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                <text>vocabulary</text>
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                <text>Reddy, J. V. Ramana</text>
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                <text>Through this paper we investigated the heat and mass transfer in chemically reacting radiative Casson fluid flow over a slandering/flat stretching sheet in a slip flow regime with aligned magnetic field. This study is carried out under the influence of non uniform heat source/sink. First we converted the governing equations of the flow into ordinary differential equations by making use of suitable similarity transformations. The obtained non-linear differential equations are solved numerically using Runge-Kutta based shooting technique. Further, graphical representation has been given to study the effects of various physical parameters on velocity, temperature and concentration fields. Also numerical computations has been carried out to investigate the influence of the physical parameters involved in the flow on skin friction, rate of heat and mass transfer coefficients. Through this investigation, it is observed that aligned angle, Casson parameter and velocity slip parameter have the tendency to control the velocity field. Also heat transfer rate in flat stretching sheet is higher than that of slendering stretching sheet. A good agreement of the present results with the existed literature has been observed. </text>
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                <text>Association of Naval Architects and Marine Engineers</text>
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                <text>https://www.banglajol.info/index.php/JNAME/article/view/25907/22306</text>
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              <elementText elementTextId="67276">
                <text>Copyright (c) 2017 Journal of Naval Architecture and Marine Engineering</text>
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              <elementText elementTextId="67277">
                <text>Journal of Naval Architecture and Marine Engineering; Vol. 14 No. 1 (2017); 25-38</text>
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              <elementText elementTextId="67278">
                <text>2070-8998</text>
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              <elementText elementTextId="67279">
                <text>1813-8535</text>
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          <element elementId="49">
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                <text>Aligned magnetic field</text>
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                <text>Casson fluid</text>
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                <text>Slendering stretching sheet</text>
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                <text>Radiation.</text>
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              <elementText elementTextId="67286">
                <text>Dual solutions for heat and mass transfer in chemically reacting radiative non-Newtonian fluid with aligned magnetic field</text>
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                  <text>Journal of Naval Architecture and Marine Engineering</text>
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              <elementText elementTextId="65223">
                <text>Reddy, M Gnaneswara</text>
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                <text>Reddy, N Bhaskar</text>
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                <text>The free convection flow of an unsteady magnetohydrodynamic and viscous dissipating fluid past an impulsively started vertical plate with soret and dufour effects has been analyzed. With appropriate transformations the boundary layer equations are transformed into nonlinear ordinary differential equations. The local unsteady similarity solutions of the transformed dimensionless equations for the flow. These equations are solved numerically by a finite element method. Favorable comparisons with previously published work are obtained. The effects of the various parameters on the velocity, temperature and concentration profiles as well as the skin-friction coefficient, Nusselt number and Sherwood number are presented graphically and in tabulated form.DOI: http://dx.doi.org/10.3329/jname.v8i1.3507</text>
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                <text>10.3329/jname.v8i1.3507</text>
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                <text>Association of Naval Architects and Marine Engineers</text>
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                <text>https://www.banglajol.info/index.php/JNAME/article/view/3507/5867</text>
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              <elementText elementTextId="65233">
                <text>Journal of Naval Architecture and Marine Engineering; Vol. 8 No. 1 (2011); 1-12</text>
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              <elementText elementTextId="65234">
                <text>2070-8998</text>
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                <text>1813-8535</text>
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          <element elementId="49">
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              <elementText elementTextId="65236">
                <text>MHD</text>
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                <text>Vertical plate</text>
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                <text>Finite element method</text>
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              <elementText elementTextId="65240">
                <text>Finite element analysis of Soret and Dufour effects on unsteady MHD free convection flow past an impulsively started vertical porous plate with viscous dissipation</text>
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              <name>Title</name>
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                  <text>Journal of Naval Architecture and Marine Engineering</text>
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          <element elementId="39">
            <name>Creator</name>
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              <elementText elementTextId="65004">
                <text>Reddy, M. M. Gnaneswara</text>
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              <elementText elementTextId="65005">
                <text>Reddy, N. Bhaskar</text>
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            <name>Date</name>
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              <elementText elementTextId="65006">
                <text>2010-03-27</text>
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            <description>An account of the resource</description>
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              <elementText elementTextId="65007">
                <text>The interaction of free convection with thermal radiation of a viscous incompressible unsteady MHD flow past a vertical cylinder with variable surface temperature and concentration is analyzed. The fluid is a gray, absorbing-emitting but non-scattering medium and the Rosseland approximation is used to describe the radiative heat flux in the energy equation. The governing equations are solved using an implicit finite-difference scheme of Crank-Nicolson type. Numerical results for the transient velocity, the temperature, the concentration, the local as well as average skin-friction, the rate of heat and mass transfer are shown graphically. It is observed that the presence of as well as increase in the magnetic field leads to decrease in the velocity field and rise in the thermal boundary thickness. The numerical predications have been compared with the existing information in the literature and good agreement is obtained.Keywords: Heat Transfer, radiation, finite-difference Scheme, vertical cylinderDOI: 10.3329/jname.v5i2.2615Journal of Naval Architecture  and Marine Engineering 6(1)(2009) 1-24&amp;nbsp;</text>
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                <text>https://www.banglajol.info/index.php/JNAME/article/view/2615</text>
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                <text>10.3329/jname.v6i1.2615</text>
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                <text>Association of Naval Architects and Marine Engineers</text>
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              <elementText elementTextId="65014">
                <text>Journal of Naval Architecture and Marine Engineering; Vol. 6 No. 1 (2009); 1-15</text>
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                <text>2070-8998</text>
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              <elementText elementTextId="65016">
                <text>1813-8535</text>
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          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="65017">
                <text>Heat transfer</text>
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                <text>Radiation</text>
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                <text>Thermal radiation and mass transfer effects on MHD free convection flow past a vertical cylinder with variable surface temperature and concentration</text>
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                <elementText elementTextId="2304">
                  <text>Artha Journal of Social Sciences</text>
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              <elementText elementTextId="5378">
                <text>Reddy, M. Muni</text>
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              <elementText elementTextId="5379">
                <text>2021-09-20</text>
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            <description>An account of the resource</description>
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                <text>Socio-Economic Prospective and Sustainable Conservation Strategy</text>
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                <text>The interaction of free convection with thermal radiation of a viscous incompressible unsteady MHD flow past a moving vertical cylinder with heat and mass transfer in a porous medium is analyzed. The fluid is a gray, absorbing-emitting but non-scattering medium and the Rosseland approximation is used to describe the radiative heat flux in the energy equation. The governing equations are solved by using an implicit finite-difference scheme of Crank-Nicolson type. The effects of various physical parameters such as thermal Grashof number, mass Grashof number, magnetic parameter, radiation parameter and Schmidt number on the velocity, temperature,&amp;nbsp; concentration, &amp;nbsp;local as well as average skin-friction, Nusselt number and Sherwood number for various parameters are computed and represented graphically. It is found that at small values of radiation parameter ,&amp;nbsp; the velocity and temperature of the fluid increases sharply near the cylinder as the time &amp;nbsp;increases. Also, an increase in the magnetic field leads to a decrease in the velocity and a rise in the temperature.As the permeability parameter increases,it is seen that the flow accelerates. This model finds applications in geophysics and engineering.DOI: 10.3329/jname.v7i1.2901</text>
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                <text>Journal of Naval Architecture and Marine Engineering; Vol. 7 No. 1 (2010); 1-10</text>
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                <text>Radiation and mass transfer effects on MHD free convection flow past a moving vertical cylinder   in  a porous medium</text>
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                <text>Rees, N. Solomon</text>
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                <text>Feminism has come a long way. Gone are the days when women took out rallies to fight for their suffragist rights. Gone are the days when women demanded for the demonstration of equality in their pay slips. Gone are the days when women writers were bashful to reveal their gender identify and wrote in the guise of a male. Thanks to the surging waves of Feminists movements, the emergence of the "new woman" has turned the tables on the patriarchal world order. In an age of cyber punkism, when the proxemics of the 'private' and the 'public' has been problematised, the 'muscle power' has been contested and wrested by the 'lung power' and 'scribal power' of women's writing and has become a force to reckon with The claims, however, of feminism in its fight for women's liberation are not without limitations. Black feminists Barbara Christian and Alice Walker and Third world feminists Gayatri Chakravarthi Spivak and Chandra Talpade Mohanfy have articulated their concerns of homogenizing the female subjectivity without contextualizing its cultural constructions. This paper seeks to extend the argument further by looking into the representational politics within the Third World feminist discourses. Also the lingo, 'women's liberation' has become the watchword of feminist's movements across worlds (First, Second, and the Third). Drawing on Jacques Lacan's theoretical insistence that there is no feminine outside language, the ambiguity that clouds the term/language of feminists is subjected to scrutiny all the while highlighting the need for a comprehensive sociological awareness in articulating women's concerns. Therefore this paper purports to interrogate the validation of certain claims of 'feminism' and its complicity with the Lichtung of academia which is increasingly becoming a fetish.</text>
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                <text>Copyright (c) 2017 Artha - Journal of Social Sciences</text>
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                <text>Artha Journal of Social Sciences; Vol. 6 No. 1 (2007): Artha Journal of Social Sciences; 03 - 08</text>
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                <text>"Interrogating the Language of Feminists in the Context of India and Africa "</text>
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