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                <text>Bansal, Udita</text>
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                <text>“Nostalgia in marketing is a marketing strategy that brands use; they use themes or products from the past in their current marketing strategy to create a unique emotional feeling in customers.” (Jones, 2015) Nostalgia is a psychological phenomenon which many brands use by&amp;nbsp; aligning their products and/or services with their consumers’ positive memories of the past. This paper offers evidence that nostalgia marketing actually works through the context of two popular brands across the Indian subcontinent: Rasna and Tang. This paper also analyzes how various factors such as age, gender, and religious festivals impact nostalgia marketing. It investigates how nostalgia directly impacts consumers’ purchase behavior, their repurchase decisions, their loyalty, their trust towards the brands, and their product recommendations.
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                <text>https://journals.christuniversity.in/index.php/artha/article/view/3316</text>
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                <text>Artha Journal of Social Sciences; Vol. 21 No. 2 (2022): Artha Journal of Social Sciences</text>
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                <text>Nostalgia marketing</text>
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                <text>Nostalgic Consumers: A Study of the Impact of Nostalgia Marketing on the Consumers</text>
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                <text>Mishra, Aastha</text>
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                <text>The following paper intends to employ and consider Pierre Bourdieu’s notion of Symbolic Violence as a theoretical avenue to examine and conceptualise the phenomenon of femicide. The primary goal here is to conduct a philosophical investigation into the gender-biased practice of femicide in order to eventually construct and exhibit the affinity between the generally deemed elementary-physical and the complementary-symbolic facet of this category of violence. To be precise, by categorically alluding to Bourdieu’s notion of habitus and field, the paper attempts to demonstrate how the issue of femicide is substantially embedded in the symbolic schema. I centrally argue for the importance of re-conceptualising femicide as a continuum of symbolic form of violence in order to demonstrate that femicide does not solely necessitate and imply the perceptible physical act of the killing of females, rather, it also involves symbolic connotations. I recognise and expostulate that these symbolic connotations denote the prevalence of unfair and unjust state of affairs and the fact that physical violence is an embodied manifestation of these mundane state of affairs. Towards the end, I show that if we comprehend femicide in view of both the elementary-physical and the complementary-symbolic constituents, we eventually ensue an analogue between them, thereby breaking the physical-symbolic dichotomy.Two fundamental questions that shall be addressed here are- “how can we re-conceptualise femicide by giving thematic consideration to the category of symbolic violence?” and secondly, “what does this re-conceptualisation channel about the long-established physical-symbolic dichotomy with regards to the phenomenon of femicide?”</text>
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                <text>https://journals.christuniversity.in/index.php/artha/article/view/3359</text>
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                <text>10.12724/ajss.60.1</text>
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                <text>Centre for Publications, CHRIST (Deemed to be University), Bangalore</text>
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                <text>https://journals.christuniversity.in/index.php/artha/article/view/3359/2187</text>
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                <text>Artha Journal of Social Sciences; Vol. 21 No. 1 (2022): Artha Journal of Social Sciences; 01 - 25</text>
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                <text>Femicide</text>
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                <text>Symbolic Violence</text>
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                <text>Qualitative Research Methodology</text>
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                <text>Conceptualising the Phenomenon of Femicide as an Embodiment of Symbolic Violence</text>
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                <text>Petrus, Theodore</text>
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                <text>Uwah, Chijioke</text>
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                <text>Davids, Desira</text>
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                <text>Shortly after the emergence of the Covid-19 pandemic in March 2020, the South African government instituted a nationwide lockdown, in an effort to curb the spread of the disease. However, a critical part of this process was the policing of communities under lockdown. In various communities throughout South Africa afflicted by gang-related crime, while the lockdown initially had an impact on gang activities, this did not last long. Gang subcultures continued despite the lockdown measures, as well as the joint military and police operations to maintain order. This article focuses on the relevance of punitive approaches to addressing gang subcultures in South Africa, particularly in the context of the Covid-19 and post-Covid-19 environment. It is based on research conducted by the authors in a gang-affected community in the city of Port Elizabeth (Gqeberha), located in the Nelson Mandela Bay metro, in the Eastern Cape Province of South Africa. The main argument is that punitive approaches are no longer effective (assuming they never were), and are certainly no longer relevant for addressing gang subcultures in the Covid-19 era.</text>
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                <text>https://journals.christuniversity.in/index.php/artha/article/view/3371</text>
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                <text>Centre for Publications, CHRIST (Deemed to be University), Bangalore</text>
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                <text>Artha Journal of Social Sciences; Vol. 21 No. 2 (2022): Artha Journal of Social Sciences</text>
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                <text>Gang subcultures</text>
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                <text>Softening the ‘Iron Hand’: Re-Thinking Punitive Approaches to Addressing Gang Subcultures in South Africa</text>
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                <text>This article is a psycho-social musing regarding the importance of lipstick as an item of makeup at a time when its primary area of usage, the face, has been covered due to demands of health and safety as a result of the coronavirus pandemic. Being a musing, the article does not follow any strict methodology and has been written based only on certain day-to-today observations. By looking at the continued sale of lipsticks on online platforms and the ideas regarding its importance and usage as explicated by online beauty personalities, this paper tries to understand the importance of lipstick as a tool of women’s self-esteem, body image, self-confidence, emancipation, beautification as well as a symbol of consumerism in the current times when it cannot be flaunted due to the face masks. By using theories of feminism, especially post-structural feminism, consumerism and psychological theories such as those related to self-esteem and defence mechanism, the article has tried to put forward a psychosocial explanation of the use of lipsticks in the pandemic times.</text>
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                <text>COVID-19 (Coronavirus Disease 2019) did not discriminate against anyone based on their economy, political affiliation, power equation, or social strata. The virus has touched every continent and almost all countries and impacted entire humanity. Starting from the Wuhan city of central China from the middle of November 2019, it spread so Fast that by the time people realised its vulnerability it had already engulfed all. On 30 January 2020 it was termed as ‘Public Health Emergency of International Concern' and on 11 March 2020, it was recognized as a ‘Pandemic'.
DOI: 10.5281/zenodo.4318193</text>
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                <text>Copyright (c) 2020  Pandit Deendayal Petroleum University, India</text>
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              <elementText elementTextId="11237">
                <text>Liberal Studies; Vol. 5 No. 1 (2020): January–June 2020; 5-6</text>
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                <text>2688-9374</text>
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              <elementText elementTextId="11244">
                <text>Dave, Nigam</text>
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              <elementText elementTextId="11245">
                <text>Dave, Raviraj</text>
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                <text>Edward Lorenz, a meteorology professor at MIT, had posed a question during the 139th meeting of the American Association for the Advancement of Science (1972): “Does the flap of a butterfly's wings in Brazil set off a tornado in Texas?” He intended to mean that some complex dynamical systems exhibit unpredictable behaviors. These small variances in the initial conditions could have profound and widely divergent effects on the system's outcomes (Americanscientist.org). Subsequently, this came into popular culture as Chaos Theory or Butterfly effect which meant that ‘the cause and effect relationship of any occurrence cannot be precise and can have a far-reaching variable impact.' Here an attempt is made to understand the socio-economic repercussions of the COVID-19 pandemic keeping in mind the framework of Chaos Theory.
DOI: 10.5281/zenodo.4318209</text>
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                <text>Pandit Deendayal Energy University</text>
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                <text>Copyright (c) 2020 Pandit Deendayal Petroleum University, India</text>
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              <elementText elementTextId="11255">
                <text>Liberal Studies; Vol. 5 No. 1 (2020): January–June 2020; 7-14</text>
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              <elementText elementTextId="11256">
                <text>2688-9374</text>
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                <text>2455-9857</text>
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            <name>Subject</name>
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              <elementText elementTextId="11258">
                <text>COVID</text>
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                <text>India</text>
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                <text>Cascading Effects of COVID-19 Pandemic Across Economic and Social Sectors of India</text>
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                <text>Nizami, Nausheen</text>
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                <text>The Indian economy was ranked as the 5th largest economy in 2019 (Myers, 2020). The country overtook France and Germany to secure the ranks of the top five largest economies of the world. On an optimistic note, it has been growing steadily at a growth rate above 5 percent in the 2009-2019 time period. However, the world ranking is expected to change owing to the external shocks imposed by the Novel Coronavirus to all economies of the world. Coronaviruses are a large family of viruses that are known to cause illnesses ranging from the common cold to more severe diseases such as Middle East Respiratory Syndrome (MERS) and Severe Acute Respiratory Syndrome (SARS). A novel coronavirus (CoV) is a new strain of coronavirus that has not been previously identified in humans (WHO, 2020). The real impact of this disease has been studied by various scientists after it was declared as a pandemic in January 2020 by World Health Organization. Being a Fast-spreading infectious disease, COVID-19 has taken a serious toll on human health with countries reporting an alarming number of positive cases and consequent deaths within a short period of time. Ruling Governments of all the affected countries face a serious challenge of saving lives and the economy side by side. As the majority of the affected countries imposed lockdown and work-from-home options (except the essential services and industries), the economic activities.
DOI: 10.5281/zenodo.4318258</text>
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                <text>Pandit Deendayal Energy University</text>
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              <elementText elementTextId="11274">
                <text>Copyright (c) 2020 Pandit Deendayal Petroleum University, India</text>
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              <elementText elementTextId="11275">
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              <elementText elementTextId="11276">
                <text>Liberal Studies; Vol. 5 No. 1 (2020): January–June 2020; 15-27</text>
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              <elementText elementTextId="11277">
                <text>2688-9374</text>
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                <text>2455-9857</text>
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                <text>India</text>
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                <text>COVID-19 Crisis: India's Macroeconomic Policy Response and Future Challenges</text>
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