Undergraduate Studentsâ?? Adoption of Website-service Quality by Applying the Unified Theory of Acceptance and Use of Technology (UTAUT) in Jordan

Dublin Core

Title

Undergraduate Studentsâ?? Adoption of Website-service Quality by Applying the Unified Theory of Acceptance and Use of Technology (UTAUT) in Jordan

Subject

The Unified Theory of Acceptance and Use of Technology (UTAUT)
Website-Service Quality
Performance Expectancy (PE)
Effort Expectancy (EE)
Social Influence (SI) and Facilitating Condition (FC).

Description

Websites design and quality becomes a critical success factor especially for Electronic University (E-University) and/or Mobile University (M-University) as a part of E-Government and/or M-Government; because websites are the main interface between the universities and its students and stakeholders. This study presents factors that affect undergraduate studentsâ?? adoption of website-service quality by applying the Unified Theory of Acceptance and Use of Technology (UTAUT) in Jordan. The proposed model was empirically tested using data collected from a survey containing 24 questions. Out of the 450 questionnaires that were randomly distributed, 422 were returned (93.8%). The structural equation modeling technique (SEM), by using the WarpPLS 3.0 software, was used to evaluate the causal model. Results show that student adoption and use of university website services can be predicted from the studentsâ?? behavioral intentions, which are affected significantly by performance expectancy and effort expectancy. The results show that social influence, website quality, and facilitating conditions have no direct significant effect on behavioral intention to use university website services even they have a medium grand mean for the scores of responses statements. Finally, as an ultimate aspiration, it was found that there is a direct effect between behavioral intention and actual behavioral to use university website services. Furthermore, the authors hope that understanding the underlying assumptions and theoretical constructs through the use of the UTAUT will assist developers in building, developing and maintaining a university website.

Creator

Jaradat, Mohammed-Issa Riad
Banikhaled, Marie

Source

International Journal of Interactive Mobile Technologies (iJIM); Vol. 7 No. 3 (2013); pp. 22-29
1865-7923

Publisher

International Association of Online Engineering (IAOE), Vienna, Austria

Date

2013-06-26

Rights

Copyright (c) 2017 Mohammed-Issa Riad Jaradat, Marie Banikhaled

Relation

Format

application/pdf

Language

eng

Type

info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article

Identifier

Citation

Mohammed Jaradat-Issa Riad and Marie Banikhaled, Undergraduate Studentsâ?? Adoption of Website-service Quality by Applying the Unified Theory of Acceptance and Use of Technology (UTAUT) in Jordan, International Association of Online Engineering (IAOE), Vienna, Austria, 2013, accessed December 25, 2024, https://igi.indrastra.com/items/show/1054

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