Branded Apps in Spain as a Means of Communicating Trends in Fashion

Dublin Core

Title

Branded Apps in Spain as a Means of Communicating Trends in Fashion

Subject

apps
fashion apps
mobile-media
users
mobile applications

Description

Apps are of great interest and curiosity for the users of mobile phones, being already highly unloaded and used for the users of smartphones.
The fashion mobile applications represent only a fraction of the mobile global applications (almost 0,2 %), nevertheless they are starting to deserve special attention from designers and researchers in this area. Brands want to know about the new trends in the market to be able to continue surprising and impressing their public.
In this study, we seek to identify the most relevant aspects of the applications that help to improve the image of the Spanish prêt-à-porter fashion brands such as Zara, Pull and Bear, Stradivarius, Shana, Bimba y Lola,...
The study considers the position in the ranking of downloads, the category, the opinions, valuations of the users and the criteria described by Jami Lawrence (2010): amusement, saving of time and / or comfort in the use.

Findings:
In this analysis, we seek to identify the most relevant aspects of the applications that help to improve the image of the brand, in this particular case of the Spanish prêt-à-porter fashion brands.

- It is indispensable that the applications entertain the user, save time and / or comfort, we have observed that they are these characteristics those that are valued by the users.
- Another factor that is valued in the applications, is that the application should make sense for the user and to have an added value that doesn't necessarily have to be related with the nature of the brand.
- But it is important that applications to be developed have to be coherent with the identity of the brand. As in any other area, the appearance of new mass media, like the mobile, is the introduction of new challenges. –
Finally, it is important for the brand to adapt constantly to the new technologies, but we must not forget that a precarious incorporation and badly developed app it can be more harmful than beneficial.

Creator

González Romo, Zahaira Fabiola
Contreras-Espinosa, Ruth
García Medina, irene

Source

International Journal of Interactive Mobile Technologies (iJIM); Vol. 10 No. 2 (2016); pp. 58-63
1865-7923

Publisher

International Association of Online Engineering (IAOE), Vienna, Austria

Date

2016-04-28

Rights

Copyright (c) 2017 Zahaira Fabiola González Romo, Ruth Contreras-Espinosa, irene García Medina

Relation

Format

application/pdf

Language

eng

Type

info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article

Identifier

Citation

González Romo, Zahaira Fabiola, Contreras-Espinosa, Ruth and García Medina, irene, Branded Apps in Spain as a Means of Communicating Trends in Fashion, International Association of Online Engineering (IAOE), Vienna, Austria, 2016, accessed November 23, 2024, https://igi.indrastra.com/items/show/1179

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