Usage of Smartphone Applications: A Descriptive Study of Top 100 U.S. Retailers
Dublin Core
Title
Usage of Smartphone Applications: A Descriptive Study of Top 100 U.S. Retailers
Subject
Mobile applications
mobile commerce
retailing
smartphones
Description
The study investigated how top 100 U.S. retailers use their smartphone applications. Based on the literature, the study found five major functions of smartphone applications: content delivery, transaction, promotion, location service, and entertainment. Descriptive and frequency analyses revealed actual usage of the five functions among the top 100 U.S. retailers. Detailed implications for marketers were discussed based on the findings.
Creator
Koo, Wanmo
Source
International Journal of Interactive Mobile Technologies (iJIM); Vol. 10 No. 3 (2016); pp. 54-58
1865-7923
Publisher
International Association of Online Engineering (IAOE), Vienna, Austria
Date
2016-07-26
Rights
Copyright (c) 2017 Wanmo Koo
Relation
Format
application/pdf
Language
eng
Type
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Identifier
Citation
Wanmo Koo, Usage of Smartphone Applications: A Descriptive Study of Top 100 U.S. Retailers, International Association of Online Engineering (IAOE), Vienna, Austria, 2016, accessed September 20, 2024, https://igi.indrastra.com/items/show/1187