What Factors Influence Users to Install a Photography-Category Application to Their Android Smartphone

What Factors Influence Users to Install a Photography-Category Application to Their Android Smartphone

Google Play store

installation decision

photography applications

structural equation modeling

Availability of the various kinds of Android applications provide the users to get any mobile application that can support their daily activities, whether it supports the work or other needs. Too many applications available often confuse the user to make a decision which application they have to install to their smartphone. This study analyzes the factors that may influence users to make a decision whether or not installing a particular application from photography-category in Play store. The result obtained that users decide to install significantly affected by internal factors (user’s internet quota, user’s smartphone specification) and also significantly affected by an external factor (rating, review, advertisement and friend’s recommendation).

Dermawi, Rizdania

Tolle, Herman

International Journal of Interactive Mobile Technologies (iJIM); Vol. 13 No. 02 (2019); pp. 4-18

1865-7923

International Association of Online Engineering (IAOE), Vienna, Austria

2019-02-22

Copyright (c) 2019 Rizdania Dermawi, Herman Tolle

application/pdf

eng

info:eu-repo/semantics/article

info:eu-repo/semantics/publishedVersion

Peer-reviewed Article