Social Media: A New Way of Public and Political Communication in Digital Media

Social Media: A New Way of Public and Political Communication in Digital Media

Social media

public communication

political communication

Today, social media are the new way of public and political communication in digital marketing. Companies or organizations are no longer the exclusive owners of the relation of consumers with their products/services; instead, the survival of the organizations depends of the effective utilization of the social media. New web technologies have made it easy for anyone to create and distribute their own content.  A tweet can be viewed by virtually millions of people for free, and advertisers don’t have to pay publishers huge sums of money to embed their messages. More consumers are on social media than ever before, and every second a company is not engaged is a wasted opportunity [1]. Consumers trust other people to provide recommendations about products and services in a very active way and it is important to know how and why social media influence organizations. This study analyzes through a literature review the importance of public and political communication through social media and proposes a model of business for successful marketing strategies.

Coelho, Patricia M. F.

Correia, Pedro Pereira

Medina, Irene Garcia

International Journal of Interactive Mobile Technologies (iJIM); Vol. 11 No. 6 (2017); pp. 150-157

1865-7923

International Association of Online Engineering (IAOE), Vienna, Austria

2017-11-27

Copyright (c) 2017 Pedro Pereira Correia, Irene Garcia Medina, Patricia M. F. Coelho

application/pdf

eng

info:eu-repo/semantics/article

info:eu-repo/semantics/publishedVersion

Non-refereed Article