Experience of Ubiquitous Computing Technology Driven Mobile Commerce in Africa: Impact of Usability, Privacy, Trust, and Reputation Concern
Dublin Core
Title
Experience of Ubiquitous Computing Technology Driven Mobile Commerce in Africa: Impact of Usability, Privacy, Trust, and Reputation Concern
Subject
Ubiquitous commerce
Ubiquitous computing
Mobile commerce
Technology
User experience
Description
The concept of ubiquitous computing allows the seamless: anywhere, anytime, anyone interaction of computing devices and technology. Ubiquitous commerce simply known as u-commerce is an evolution of commerce based on recent innovations and advancement in computing technology. The aim of this study is to understand the impact of ubiquitous computing technologies on users, with a special focus on ubiquitous commerce. The study used the quantitative method and targeted the mobile device users for online shopping in Nigeria with convenience sampling technique. The data collected was analyzed using SmartPLS 2.0 with partial least square structural equation modelling. The study results confirmed the significant role of trust as a mediator between the reputation and u-commerce user’s experience, and usability and privacy directly predict the ubiquitous commerce user’s experience. The study advances with managerial implications and finally pinpoint the limitations and propose future studies.
Creator
Olaleye, Sunday Adewale
Oyelere, Solomon Sunday
Sanusi, Ismaila Temitayo
Agbo, Joseph Friday
Source
International Journal of Interactive Mobile Technologies (iJIM); Vol. 12 No. 3 (2018); pp. 4-20
1865-7923
Publisher
International Association of Online Engineering (IAOE), Vienna, Austria
Date
2018-07-20
Rights
Copyright (c) 2018 Sunday Adewale Olaleye, Solomon Sunday Oyelere, Ismaila Temitayo Sanusi, Joseph Friday Agbo
Relation
Format
application/pdf
Language
eng
Type
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Identifier
Citation
Sunday Olaleye Adewale et al., Experience of Ubiquitous Computing Technology Driven Mobile Commerce in Africa: Impact of Usability, Privacy, Trust, and Reputation Concern, International Association of Online Engineering (IAOE), Vienna, Austria, 2018, accessed November 8, 2024, https://igi.indrastra.com/items/show/1301