Experience of Ubiquitous Computing Technology Driven Mobile Commerce in Africa: Impact of Usability, Privacy, Trust, and Reputation Concern

Dublin Core

Title

Experience of Ubiquitous Computing Technology Driven Mobile Commerce in Africa: Impact of Usability, Privacy, Trust, and Reputation Concern

Subject

Ubiquitous commerce
Ubiquitous computing
Mobile commerce
Technology
User experience

Description

The concept of ubiquitous computing allows the seamless: anywhere, anytime, anyone interaction of computing devices and technology. Ubiquitous commerce simply known as u-commerce is an evolution of commerce based on recent innovations and advancement in computing technology. The aim of this study is to understand the impact of ubiquitous computing technologies on users, with a special focus on ubiquitous commerce. The study used the quantitative method and targeted the mobile device users for online shopping in Nigeria with convenience sampling technique. The data collected was analyzed using SmartPLS 2.0 with partial least square structural equation modelling. The study results confirmed the significant role of trust as a mediator between the reputation and u-commerce user’s experience, and usability and privacy directly predict the ubiquitous commerce user’s experience.  The study advances with managerial implications and finally pinpoint the limitations and propose future studies.

Creator

Olaleye, Sunday Adewale
Oyelere, Solomon Sunday
Sanusi, Ismaila Temitayo
Agbo, Joseph Friday

Source

International Journal of Interactive Mobile Technologies (iJIM); Vol. 12 No. 3 (2018); pp. 4-20
1865-7923

Publisher

International Association of Online Engineering (IAOE), Vienna, Austria

Date

2018-07-20

Rights

Copyright (c) 2018 Sunday Adewale Olaleye, Solomon Sunday Oyelere, Ismaila Temitayo Sanusi, Joseph Friday Agbo

Relation

Format

application/pdf

Language

eng

Type

info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article

Identifier

Citation

Sunday Olaleye Adewale et al., Experience of Ubiquitous Computing Technology Driven Mobile Commerce in Africa: Impact of Usability, Privacy, Trust, and Reputation Concern, International Association of Online Engineering (IAOE), Vienna, Austria, 2018, accessed November 23, 2024, https://igi.indrastra.com/items/show/1301

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