Gender Differences in Perceptions of Conventional Video, Virtual Reality and Augmented Reality

Dublin Core

Title

Gender Differences in Perceptions of Conventional Video, Virtual Reality and Augmented Reality

Subject

Virtual Reality
Augmented Reality
Conventional Video
User Experience

Description

Abstract--The user’s emotional involvement plays an important role in adopting new technologies. The level of engagement with and adoption of new digital applications depends on various personal, contextual, and emotional factors. In our study, we assessed the personal factors, such as gender differences, of perceiving and adopting technologies such as virtual reality (VR), augmented reality (AR), and conventional video. Furthermore, we assessed what kind of emotions are involved in and invoked by the context of new technologies. This is a quantitative study in which students were asked to perform experiments on VR, AR, and conventional videos. After the experiments, participants were asked to fill out a predefined survey about their emotional reactions to the experiments. The results show, unlike the prior research, that female participants were more enthusiastic about the usage of new technologies than males. The user experience of VR, AR and conventional videos triggered more positive emotions among females than males. For practitioners, the results  suggest that the audio-visual technologies could engage more females than males. For academics, this study provides further research on how to trigger users to adopt new audio-visual technologies.

Creator

Dirin, Amir
Alamäki, Ari
Suomala, Jyrki

Source

International Journal of Interactive Mobile Technologies (iJIM); Vol. 13 No. 06 (2019); pp. 93-103
1865-7923

Publisher

International Association of Online Engineering (IAOE), Vienna, Austria

Date

2019-06-20

Rights

Copyright (c) 2019 Amir Dirin

Relation

Format

application/pdf

Language

eng

Type

info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Non-refereed Article

Identifier

Citation

Amir Dirin, Alamäki, Ari and Jyrki Suomala, Gender Differences in Perceptions of Conventional Video, Virtual Reality and Augmented Reality, International Association of Online Engineering (IAOE), Vienna, Austria, 2019, accessed November 23, 2024, https://igi.indrastra.com/items/show/1444

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