Decision Making in Selecting Mobile Payment Systems
Dublin Core
Title
Decision Making in Selecting Mobile Payment Systems
Subject
Decision making
Technology adoption
Consumer behaviour
End-user behaviour
Intention to use
Mobile payment
M-payment
Thailand.
Description
Thailand is transforming its economy into a digital economy. Mobile payment (m-payment) is a core technology that helps the country phases from the manu-facturing-based economy into the digital economy. However, a question remains what factors influencing people to adopt mobile payment. Little literature focuses on users in Thailand. This study aims to determine factors associating with the decision-making process in selecting m-payment systems of respondents in Bangkok. The study addresses a research question. What do factors segregate m-payment adoption? 820 respondents were asked by using a questionnaire. Em-ployment of confirmatory factor analysis (CFA) developed the measurement showing acceptable validity and reliability. The study uses multinomial logistic regression to classify Technology Choices (TCs). The results show low values of Pseudo R-Square, indicating that there is a lack of practical variables. Discus-sions and suggestions are addressed in this research.
Creator
Chaiyasoonthorn, Wornchanok
Source
International Journal of Interactive Mobile Technologies (iJIM); Vol. 13 No. 09 (2019); pp. 126-139
1865-7923
Publisher
International Association of Online Engineering (IAOE), Vienna, Austria
Date
2019-09-05
Rights
Copyright (c) 2019 Wornchanok Chaiyasoonthorn
Relation
Format
application/pdf
Language
eng
Type
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Identifier
Citation
Wornchanok Chaiyasoonthorn, Decision Making in Selecting Mobile Payment Systems, International Association of Online Engineering (IAOE), Vienna, Austria, 2019, accessed November 22, 2024, https://igi.indrastra.com/items/show/1490