Decision Making in Selecting Mobile Payment Systems

Dublin Core

Title

Decision Making in Selecting Mobile Payment Systems

Subject

Decision making
Technology adoption
Consumer behaviour
End-user behaviour
Intention to use
Mobile payment
M-payment
Thailand.

Description

Thailand is transforming its economy into a digital economy. Mobile payment (m-payment) is a core technology that helps the country phases from the manu-facturing-based economy into the digital economy. However, a question remains what factors influencing people to adopt mobile payment. Little literature focuses on users in Thailand. This study aims to determine factors associating with the decision-making process in selecting m-payment systems of respondents in Bangkok. The study addresses a research question. What do factors segregate m-payment adoption? 820 respondents were asked by using a questionnaire. Em-ployment of confirmatory factor analysis (CFA) developed the measurement showing acceptable validity and reliability. The study uses multinomial logistic regression to classify Technology Choices (TCs).  The results show low values of Pseudo R-Square, indicating that there is a lack of practical variables. Discus-sions and suggestions are addressed in this research.

Creator

Chaiyasoonthorn, Wornchanok

Source

International Journal of Interactive Mobile Technologies (iJIM); Vol. 13 No. 09 (2019); pp. 126-139
1865-7923

Publisher

International Association of Online Engineering (IAOE), Vienna, Austria

Date

2019-09-05

Rights

Copyright (c) 2019 Wornchanok Chaiyasoonthorn

Relation

Format

application/pdf

Language

eng

Type

info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article

Identifier

Citation

Wornchanok Chaiyasoonthorn, Decision Making in Selecting Mobile Payment Systems, International Association of Online Engineering (IAOE), Vienna, Austria, 2019, accessed November 22, 2024, https://igi.indrastra.com/items/show/1490

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