Understanding Health Communication: Trends and Possibilities

Dublin Core

Title

Understanding Health Communication: Trends and Possibilities

Subject

Health Communication
Health and Media
health education discourses
Health awareness
Privatization of health care
ICTs

Description

Health communication is a branch of communication studies that deals with the communication patterns and practices adopted in health education discourses. All forms of communicationare oriented towards promoting information related to health falls under the domain of Health Communication. In this context, the present study attempts to assess existing trends of the health communication in India with special reference to research done in rural India. It highlights views on how health communication can be more effective if it is provided with appropriate resources. It deliberates on few possibilities that can be explored to make it more effective in future, especially in the era of Information Communication and Technology. It highlights many significant ruptures in research in the contemporary scenario, especially with respect to India and argues for some highly significant and interesting study to analyze how the latest innovations in ICT have influenced the dynamics between the three stakeholders of healthcare.

Creator

Sahu, Sudhansubala
N R, Preethi

Source

Artha Journal of Social Sciences; Vol. 15 No. 2 (2016): Artha Journal of Social Sciences; 87-107
0000-0000
0975-329X

Publisher

Centre for Publications, CHRIST (Deemed to be University), Bangalore

Date

2016-04-01

Rights

Copyright (c) 2016 Artha - Journal of Social Sciences
http://creativecommons.org/licenses/by-nc/4.0

Relation

Format

application/pdf

Language

eng

Type

info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Text

Identifier

Citation

Sudhansubala Sahu and N R, Preethi, Understanding Health Communication: Trends and Possibilities, Centre for Publications, CHRIST (Deemed to be University), Bangalore, 2016, accessed November 7, 2024, https://igi.indrastra.com/items/show/171

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