Consumer Acceptance of App Push Notifications: Systematic Review on the Influence of Frequency

Dublin Core

Title

Consumer Acceptance of App Push Notifications: Systematic Review on the Influence of Frequency

Subject

Smartphone Apps
Push Notifications
Consumer Acceptance
Frequency

Description

Using push notifications, companies can address their smartphone app users with advertising messages. Each of these notifications can mean added value for smartphone users in terms of content, but also disruption and interruption. It is therefore important for advertisers to understand how the frequency of message delivery influences consumer acceptance. The systematic review is based on the PRISMA method and initially identifies a total of 18,725 potentially relevant scientific papers. The 17 research articles included in the qualitative synthesis show that push notifications are suitable for encouraging users to use an app and establish new habits. App usage increases with frequency, with particularly active users tolerating higher frequencies. At the same time it is also shown that too high a frequency can be perceived as disturbing and users should therefore be given the opportunity to determine the frequency with which they receive notifications. A gap in research has been identified in particular in studies that look at real observed behaviour of app users instead of behaviour reported via questionnaires and examine the interaction of frequency, content and presentation of notifications.

Creator

Wohllebe, Atilla

Source

International Journal of Interactive Mobile Technologies (iJIM); Vol. 14 No. 13 (2020); pp. 36-47
1865-7923

Publisher

International Association of Online Engineering (IAOE), Vienna, Austria

Date

2020-08-14

Rights

Copyright (c) 2020 Atilla Wohllebe

Relation

Format

application/pdf

Language

eng

Type

info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article

Identifier

Citation

Atilla Wohllebe, Consumer Acceptance of App Push Notifications: Systematic Review on the Influence of Frequency, International Association of Online Engineering (IAOE), Vienna, Austria, 2020, accessed November 23, 2024, https://igi.indrastra.com/items/show/1727

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