Elements of Engagement in Promoting Social Acceptance of Mobile Augmented Reality Application
Dublin Core
Title
Elements of Engagement in Promoting Social Acceptance of Mobile Augmented Reality Application
Subject
Systematic Literature Review
Engagement Element
Mobile Augmented Reality
Mobile App
Description
In a social context, Mobile Augmented Reality is a type of Augmented Reality which enables users to interact with the augmented environment. However, the degree of engagement and non-distraction of Mobile Augmented Reality has been of major concern to scholars. This is because Mobile Augmented Reality should be a focused, movable and engaged augmented environment which allows users to achieve the desired objectives. Therefore, this paper examines the engagement elements of Mobile Augmented Reality that promote social acceptance among users within the vast literature. These elements will enable Mobile Augmented Reality designers and developers to produce apps that will be able to enhance users’ interest and attractiveness in a fun way. Based on the critical and comprehensive review, there are 22 elements of engagement that have been used by previous researchers in the design of Mobile Augmented Reality apps. The 22 elements include; Aesthetics, Novelty, Usability, Feedback, Motivation, Attention, Perceived Control, Curiosity, Enjoyment, Self-efficacy, Friendliness, Social skill, Endurability, Interest, Immersion, Challenge, Satisfaction, User Autonomy, Improvement, Supportive, Trust and Interaction. This paper argues that the 22 elements are critical in producing an engaging Mobile Augmented Reality app. It is recommended for designers to consider these elements in ensuring that the users will be positively engaged with the Mobile Augmented Reality app.
Creator
Baker, Esraa Jaffar
Abu Bakar, Juliana Aida
Zulkifli, Abdul Nasir
Source
International Journal of Interactive Mobile Technologies (iJIM); Vol. 14 No. 17 (2020); pp. 66-78
1865-7923
Publisher
International Association of Online Engineering (IAOE), Vienna, Austria
Date
2020-10-13
Rights
Copyright (c) 2020 Esraa Jaffar Baker, Juliana Aida Abu Bakar, Abdul Nasir Zulkifli
Relation
Format
application/pdf
Language
eng
Type
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Identifier
Citation
Esraa Baker Jaffar, Abu Bakar, Juliana Aida and Abdul Zulkifli Nasir, Elements of Engagement in Promoting Social Acceptance of Mobile Augmented Reality Application, International Association of Online Engineering (IAOE), Vienna, Austria, 2020, accessed November 6, 2024, https://igi.indrastra.com/items/show/1801