Encouraging Consumers to Make Online Purchases Using Mobile Applications, How to Keep them in Touch with E-Services Providers?

Dublin Core

Title

Encouraging Consumers to Make Online Purchases Using Mobile Applications, How to Keep them in Touch with E-Services Providers?

Subject

Mobile online shopping
Consumers believe
Consumer attitude
M-services.

Description

Progress in wireless technology has raised the number of people using mobile devices and stimulated the accelerated evolution of online shopping carried with these devices.  However, today many corporations are making significant investments to take benefit of the new business opportunities given by internet technology, research on m-online shopping proposes potential customers may or may notadopt mobile shopping despite of their availability and benefits. Thus, this study identifies the key factors that influence customer intention to make online mobile shopping.  This research investigates the dimensions of mobile shopping service based on online shoppers’ expectations and perceptions. This research developed a conceptual framework for examining the role of the perceived usefulness, perceived ease of use and trust in order to determining customers’ intention to use mobile shopping. Data were obtained from 212 students of business administration college, who conducted a mobile online shopping process, the sample was tested on the analysis model using (SEM-PLS). The results strongly support the proposed model in predicting consumer intention to use mobile shopping. the major findings of this study found positive relationship among perceived usefulness, perceived ease of use and trust association with intention to use m-online shopping. The current study model and its findings could present a rigorous basis for understanding customers’ attitude for mobile shopping contexts.

Creator

Zamil, Ahmad
Abu-AlSondos, Ibrahim A.
Salameh, Anas A.

Source

International Journal of Interactive Mobile Technologies (iJIM); Vol. 14 No. 17 (2020); pp. 56-65
1865-7923

Publisher

International Association of Online Engineering (IAOE), Vienna, Austria

Date

2020-10-13

Rights

Copyright (c) 2020 Ahmad Zamil, Ibrahim A. Abu-AlSondos, Anas A. Salameh

Relation

Format

application/pdf

Language

eng

Type

info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article

Identifier

Citation

Ahmad Zamil, Abu-AlSondos, Ibrahim A. and Anas Salameh A., Encouraging Consumers to Make Online Purchases Using Mobile Applications, How to Keep them in Touch with E-Services Providers?, International Association of Online Engineering (IAOE), Vienna, Austria, 2020, accessed November 22, 2024, https://igi.indrastra.com/items/show/1807

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