Managing Information Quality in B2C Companies: An Empirical Investigation on Halal e-Commerce Websites

Managing Information Quality in B2C Companies: An Empirical Investigation on Halal e-Commerce Websites

websitese-Commerce platform

information quality

Interview

halal

e-commerce.

Ambiguous information, incomplete explanation and unclear description of products portrayed in a website normally caused carts abandonment. As evidenced in many prior studies, consumers’ purchase intentions were highly influenced by their confidence in the informationprovided by the website. This study identifies criteria of qualified information and describes how it was managed by halal e-commerce businesses. Qualitative data were collected through in-depth interview with key information custodians from four e-commerce platforms. The study found good understanding and efficient management of information quality criteria could help halal e-commerce businesses to progress one step ahead of their competitors.

Jusop, Mariana

Ismail, Risyawati Mohamed

Ismail, Noor Azizi

International Journal of Interactive Mobile Technologies (iJIM); Vol. 14 No. 17 (2020); pp. 97-112

1865-7923

International Association of Online Engineering (IAOE), Vienna, Austria

2020-10-13

Copyright (c) 2020 Mariana Jusop, Risyawati Mohamed Ismail, Noor Azizi Ismail

application/pdf

eng

info:eu-repo/semantics/article

info:eu-repo/semantics/publishedVersion

Peer-reviewed Article