The Use of Mobile Phones and their Apps in Tourism Marketing in the Kingdom of Saudi Arabia

The Use of Mobile Phones and their Apps in Tourism Marketing in the Kingdom of Saudi Arabia

Mobile phone

tourism

marketing

smartphone apps.

This study aims at identifying the importance of using smartphone apps in tourism marketing in Al-Kharj Governorate in the Kingdom of Saudi Arabia. The study used the descriptive and analytical approach in studying its hypotheses and achieving its objectives. It concluded that the majority of the study sample use smartphones and their tourism apps in the process of obtaining information and complete the purchasing process for the tourist trip.These apps are used to attract tourists as the best advertising method that attracts the targeted market. The study presented a set of recommendations, the most important of which is increasing cooperation between the authorities that supervise the tourism activity in the governorate when designing these apps and working to develop the technological infrastructure in line with the nature of development in the field of smartphones.

Al-Hazmi, Nabil Mohemmed

International Journal of Interactive Mobile Technologies (iJIM); Vol. 15 No. 06 (2021); pp. 193-202

1865-7923

International Association of Online Engineering (IAOE), Vienna, Austria

2021-03-30

Copyright (c) 2021 Nabil Mohemmed Al-Hazmi

application/pdf

eng

info:eu-repo/semantics/article

info:eu-repo/semantics/publishedVersion

Non-refereed Article