New Media and the Traditional Media Platforms: Introspection on the Differences in Technical and Ideological Factors and Audience-integration Patterns between New Media and Traditional Media

New Media and the Traditional Media Platforms: Introspection on the Differences in Technical and Ideological Factors and Audience-integration Patterns between New Media and Traditional Media

Audience Integration

Ideology

New Media

Introspection

The study makes introspection into the technical and ideological differences and the resultant formation of patterns of audience-integration among traditional and new media platforms. The study concludes with a hypothesis that democratic features and postulates of new media make the differences in effect. The research concludes with the fact that traditional media has no choice but to interact and collaborate with new media, as they are increasingly challenged to keep up to a more interactive and involving audience. Therefore, they have developed a symbiotic relationship of convenience with new media for better audience associations.

Rozario, Roger Bronson

Artha Journal of Social Sciences; Vol. 12 No. 3 (2013): Artha Journal of Social Sciences; 43-61

0000-0000

0975-329X

Centre for Publications, CHRIST (Deemed to be University), Bangalore

2013-07-01

Copyright (c) 2016 Artha - Journal of Social Sciences

http://creativecommons.org/licenses/by-nc/4.0

application/pdf

eng

info:eu-repo/semantics/article

info:eu-repo/semantics/publishedVersion

Peer-reviewed Article

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