Social Networks Apps and their Role in Tourism Marketing in the Kingdom of Saudi Arabia
Dublin Core
Title
Social Networks Apps and their Role in Tourism Marketing in the Kingdom of Saudi Arabia
Subject
Social Networks Apps
Mobile
Tourism Marketing
Tourism organization
Description
This study aimed at investigating the role of social networks apps in tourism marketing for travel and tourism organizations in Al-Kharj City, Kingdom of Saudi Arabia. The study used the descriptive and analytical approach to achieve its objectives and test its hypothesis. The study found that social networks apps play a vital role in marketing the tourism product in Al-Kharj City as well as communicating effectively and cheaply with the customers. The study recommended nominating and training some workers in tourism organizations to deal with social media networks and design websites and applications for these organizations.
Creator
Al-Hazmi, Nabil Mohemmed
Source
International Journal of Interactive Mobile Technologies (iJIM); Vol. 15 No. 20 (2021); pp. 161-170
1865-7923
Publisher
International Association of Online Engineering (IAOE), Vienna, Austria
Date
2021-10-25
Rights
Copyright (c) 2021 Nabil Mohemmed Al-Hazmi
Relation
Format
application/pdf
Language
eng
Type
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Non-refereed Article
Identifier
Citation
Al-Hazmi, Nabil Mohemmed, Social Networks Apps and their Role in Tourism Marketing in the Kingdom of Saudi Arabia, International Association of Online Engineering (IAOE), Vienna, Austria, 2021, accessed November 2, 2024, https://igi.indrastra.com/items/show/2052