Social Networks Apps and their Role in Tourism Marketing in the Kingdom of Saudi Arabia

Dublin Core

Title

Social Networks Apps and their Role in Tourism Marketing in the Kingdom of Saudi Arabia

Subject

Social Networks Apps
Mobile
Tourism Marketing
Tourism organization

Description

This study aimed at investigating the role of social networks apps in tourism marketing for travel and tourism organizations in Al-Kharj City, Kingdom of Saudi Arabia. The study used the descriptive and analytical approach to achieve its objectives and test its hypothesis. The study found that social networks apps play a vital role in marketing the tourism product in Al-Kharj City as well as communicating effectively and cheaply with the customers. The study recommended nominating and training some workers in tourism organizations to deal with social media networks and design websites and applications for these organizations.

Creator

Al-Hazmi, Nabil Mohemmed

Source

International Journal of Interactive Mobile Technologies (iJIM); Vol. 15 No. 20 (2021); pp. 161-170
1865-7923

Publisher

International Association of Online Engineering (IAOE), Vienna, Austria

Date

2021-10-25

Rights

Copyright (c) 2021 Nabil Mohemmed Al-Hazmi

Relation

Format

application/pdf

Language

eng

Type

info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Non-refereed Article

Identifier

Citation

Al-Hazmi, Nabil Mohemmed, Social Networks Apps and their Role in Tourism Marketing in the Kingdom of Saudi Arabia, International Association of Online Engineering (IAOE), Vienna, Austria, 2021, accessed November 22, 2024, https://igi.indrastra.com/items/show/2052

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