E-marketing by Mobile Apps for Tourism Products and Its Impact on the Performance of Travel and Tourism Organizations

E-marketing by Mobile Apps for Tourism Products and Its Impact on the Performance of Travel and Tourism Organizations

Mobile Apps, E-Marketing, Tourism Services, Customer, Satisfaction, Performance

This study seeks to study E-marketing by mobile Apps for tourism products and its impact on the performance of travel and tourism organizations in Al-Kharj Governorate. The research dealt with scientific and theoretical analysis. The descriptive method of analysis was used to conduct this study. Moreover, a special questionnaire form was distributed and was designed to the (200) study sample organizations.  The study ended up with the presence of an impact of E-Tourism Marketing at the level of services provided by tourism organizations in Al-Kharj Governorate, and provided important recommendations, the most important of which is to work on providing the infrastructure for E- Marketing by mobile apps technology to allow for the provision of the best services among tourism service providers and those who are in charged in providing them.

Nabil Mohemmed Al-Hazmi

International Journal of Interactive Mobile Technologies (iJIM); Vol. 16 No. 12 (2022); pp. 145-153

1865-7923

International Association of Online Engineering (IAOE), Vienna, Austria

2022-06-21

Copyright (c) 2022 Nabil Mohemmed Al-Hazmi

https://creativecommons.org/licenses/by/4.0

application/pdf

eng

info:eu-repo/semantics/article

info:eu-repo/semantics/publishedVersion

Non-refereed Article