Mobile Travel Apps Engagement: Measuring Tourists’ Perception
Dublin Core
Title
Mobile Travel Apps Engagement: Measuring Tourists’ Perception
Subject
mobile travel apps
tourist satisfaction
service quality
system quality
information quality
trust
green behaviour
Description
Mobile travel apps have revolutionised the way people book flights, hotels, and excursions, as well as how travel firms contact clients. This study examines tourists’ perception of mobile travel apps engagement in Pakistan. A field intercept survey was distributed to 500 respondents approached at tourism sites with a high flow of tourists in Northern Pakistan. Data were analyzed using exploratory factor analysis (EFA) via the Statistical Package for Social Sciences (SPSS) version 23 and confirmatory factor analysis (CFA) the Partial Least Square-Structural Equation Modeling (PLS-SEM) approach using Smart-PLS 3.0 software. The EFA analysis by using the principal component method of extraction and the varimax method of rotation yielded five factors. Respondents heavily emphasize item TS2 “I am very satisfied with the mobile travel apps” of tourist satisfaction factor. Likewise, this item emerged as the most dominant in the CFA analysis, followed by item TS3 "I am happy with the mobile travel apps", and item TS4 "I am satisfied with the way mobile travel app organizes the trip". The findings are vital to advancing extant mobile travel apps engagement research, while also guiding their developers to better design mobile travel apps to boost tourists’ trust and satisfaction. Direction for further research is furnished.
Creator
Imtiaz, Humera
Mohd Suki, Norazah
Source
International Journal of Interactive Mobile Technologies (iJIM); Vol. 16 No. 14 (2022); pp. 171-181
1865-7923
Publisher
International Association of Online Engineering (IAOE), Vienna, Austria
Date
2022-07-26
Rights
Copyright (c) 2022 Humera Imtiaz, Norazah Mohd Suki
https://creativecommons.org/licenses/by/4.0
Relation
Format
application/pdf
Language
eng
Type
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Identifier
Citation
Humera Imtiaz and Mohd Suki, Norazah, Mobile Travel Apps Engagement: Measuring Tourists’ Perception, International Association of Online Engineering (IAOE), Vienna, Austria, 2022, accessed November 24, 2024, https://igi.indrastra.com/items/show/2318