Psychological Mechanism of the Media Influence
Dublin Core
Title
Psychological Mechanism of the Media Influence
Description
Media has a highly influential purpose in our lives. In all spheres of our lives media makes its impact knowingly or unknowingly. The psychological mechanism underlying the process of influence is an interesting area of investigation. A general model of influence which specifies the exact nature of activation of cognitive and emotional systems is suggested. Further elaboration of the model and instances of the impact of media are part of the paper.
Creator
Mathews, Jose
Source
Artha Journal of Social Sciences; Vol. 3 No. 1 (2004): Artha Journal of Social Sciences; 20-30
0000-0000
0975-329X
Publisher
Centre for Publications, CHRIST (Deemed to be University), Bangalore
Date
2004-11-12
Rights
Copyright (c) 2016 Artha - Journal of Social Sciences
Relation
Format
application/pdf
Language
eng
Type
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Identifier
Collection
Citation
Jose Mathews, Psychological Mechanism of the Media Influence, Centre for Publications, CHRIST (Deemed to be University), Bangalore, 2004, accessed October 13, 2024, https://igi.indrastra.com/items/show/232