Smartphones Online Marketing: A Bibliometric and Visualized Analysis

Smartphones Online Marketing: A Bibliometric and Visualized Analysis

Bibliometric

VOSviewer

smartphone

online marketing

mobile

Internet

Smartphones and high-speed network connections allow businesses to deliver information to customers faster and more efficiently than ever before. This study analyses the most-cited articles on smartphone online marketing. A bibliometric mapping analysis was used to search for articles related to smartphone online marketing between 2010 and 2020, retrieved from the Scopus database. The title, a number of citations, publishing year, journal, country, subject area, and authors were all recorded and evaluated. VOSviewer was used for the bibliometric study. The search yielded a total of 120 articles, with citation counts ranging from 17 to 225. All of the articles were authored in English. The United States was the region with the most articles published. The highest publication source is the Journal of Business Research. Management, accounting, and business dominated the articles. This study benefits the company and marketers with the marketing strategies used in online marketing with smartphones. In terms of marketing activities and research areas, this study suggests future research directions
 

Suki, Norbayah Mohd

Yee Jia En

Norazah Mohd Suki

Siti Rosmaini Mohd Hanafi

International Journal of Interactive Mobile Technologies (iJIM); Vol. 17 No. 08 (2023); pp. 4-22

1865-7923

International Association of Online Engineering (IAOE), Vienna, Austria

2023-04-26

Copyright (c) 2023 Norbayah Mohd Suki, Yee Jia En , Norazah Mohd Suki, Siti Rosmaini Mohd Hanafi

https://creativecommons.org/licenses/by/4.0

application/pdf

eng

info:eu-repo/semantics/article

info:eu-repo/semantics/publishedVersion

Peer-reviewed Article