Sports Diplomacy of Norway

Sports Diplomacy of Norway

Sports diplomacy

public diplomacy

nation branding

international image of Norway

Norway is perceived as a country with a clear international identity. The aim of the article is to investigate the sports diplomacy of Norway and to examine its influence on the international brand of this country. The author will define the term “sports diplomacy” and attempt to outline the strategy of Norway’s public diplomacy; an analysis of the methods used in Norwegian sports diplomacy will follow. The main hypothesis of this paper is that sports diplomacy only plays a subsidiary role in Norwegian nation branding.

Kobierecki, Michał Marcin

International Studies. Interdisciplinary Political and Cultural Journal; Vol. 20 No. 1 (2017): Northern Europe. New Political, Economic and Social Trends; 131-146

International Studies. Interdisciplinary Political and Cultural Journal; Tom 20 Nr 1 (2017): International Studies. Interdisciplinary Political and Cultural Journal; 131-146

2300-8695

1641-4233

Lodz University Press

2017-12-30

Copyright (c) 2017 International Studies. Interdisciplinary Political and Cultural Journal

https://creativecommons.org/licenses/by-nc-nd/4.0

application/pdf

eng

info:eu-repo/semantics/article

info:eu-repo/semantics/publishedVersion