Beneficiaries of A Place: Whose Life Is Better?

Beneficiaries of A Place: Whose Life Is Better?

resident

beneficiary

market segment

 The paper shows relationships between the characteristics of residents and the places, where they live. A combination of three criteria of place attractiveness (retention and attraction, conditions for natural growth, and settling) was chosen to classify places, and profiles of their beneficiaries on the theoretical level. The results of the empirical study partially con­firm the developed theoretical typologies. Two methods to segment place market are equal only if expectations of population are constant. Study results allow place marketers to identify emerging shifts in the structure of beneficiaries of specific places and predict their further evolution.

Rozhkov, Kirill L.

Khomutskii, Konstantin

International Studies. Interdisciplinary Political and Cultural Journal; Vol. 24 No. 2 (2019): Stakeholder Engagement, Partnership and Collaboration in Public Policies; 11-25

International Studies. Interdisciplinary Political and Cultural Journal; Tom 24 Nr 2 (2019): Stakeholder Engagement, Partnership and Collaboration in Public Policies; 11-25

2300-8695

1641-4233

Lodz University Press

2019-12-30

http://creativecommons.org/licenses/by-nc-nd/4.0

application/pdf

eng

info:eu-repo/semantics/article

info:eu-repo/semantics/publishedVersion