Re-branding Colombia through Urban Transformation and Rural Regional Marketing

Re-branding Colombia through Urban Transformation and Rural Regional Marketing

urban transformation

cultural service ecosystem

Medellín

rebranding

Colombia is now projecting a new, positive image to the world after over­coming a past characterised by politically inspired guerrilla warfare and violent conflict with narco-trafficking cartels which had ravaged the country for decades. Even before the country’s transformation, other intermediate place institutions – cities and regions – had already taken significant steps towards territorial change and marketing. This paper outlines the processes involved in urban and social transformation in the city of Medellín and in the marketing of the coffee region, as illustrative cases of city re-brand­ing and regional branding, respectively.

Muñiz Martínez, Norberto

International Studies. Interdisciplinary Political and Cultural Journal; Vol. 24 No. 2 (2019): Stakeholder Engagement, Partnership and Collaboration in Public Policies; 79-94

International Studies. Interdisciplinary Political and Cultural Journal; Tom 24 Nr 2 (2019): Stakeholder Engagement, Partnership and Collaboration in Public Policies; 79-94

2300-8695

1641-4233

Lodz University Press

2019-12-30

http://creativecommons.org/licenses/by-nc-nd/4.0

application/pdf

eng

info:eu-repo/semantics/article

info:eu-repo/semantics/publishedVersion