The Development of Wine Tourism in Atypical Wine Regions: the Challenge of Multistakeholder Cooperation?

The Development of Wine Tourism in Atypical Wine Regions: the Challenge of Multistakeholder Cooperation?

wine tourism

atypical wine regions

UNWTO wine tourism conference

In the last decades, worldwide wine tourism has been steadily progressing and has grown substantially as a research object. Several academic papers treat strategies for development and management of wine tourism. This paper aims to describe recent trends in wine tourism, and more specifi­cally, the development of wine tourism in atypical wine regions. Therefore, it synthesises the key findings from the second UNWTO wine tourism conference. Furthermore, it argues that the successful development of wine tourism is not an exact science. Emerging wine destinations often have many dif­ficulties to overcome. Using literature review and case studies, it explores the possibilities to create successful destinations and highlights the impor­tance of co-operation, co-creation within networks and creativity to create value for wine tourism destinations.

Vos, Katleen

International Studies. Interdisciplinary Political and Cultural Journal; Vol. 24 No. 2 (2019): Stakeholder Engagement, Partnership and Collaboration in Public Policies; 127-142

International Studies. Interdisciplinary Political and Cultural Journal; Tom 24 Nr 2 (2019): Stakeholder Engagement, Partnership and Collaboration in Public Policies; 127-142

2300-8695

1641-4233

Lodz University Press

2019-12-30

http://creativecommons.org/licenses/by-nc-nd/4.0

application/pdf

eng

info:eu-repo/semantics/article

info:eu-repo/semantics/publishedVersion