Estonian Identity Construction Between Nation Branding and Building
Dublin Core
Title
Estonian Identity Construction Between Nation Branding and Building
Subject
digitalization
Estonia
food
identity
nation branding
Description
Whilst most accounts of nation branding emphasize the economic anddiplomatic relevance of the phenomenon, this article examines the wayEstonia has been proposing a nation “branding + building” strategy.Drawing from an empirical study of 1) evolving campaigns of EnterpriseEstonia; 2) the leverage of the national e-Residency program in attractingforeign investment; and 3) tourist and marketing strategies based on therevisiting of ‘Estonian’ culinary tradition, we look at the way officialnarratives have been claiming, with the help of nation branding elements,that the country has quickly de-Sovietized and that there is a newunderstanding of the Estonian nation and “Estonianness”. This is intendedto eventually prompt a reflection on the relationship between nation-building and nation branding, which can, in some circumstances, overlapand influence identity construction at the domestic and international level.
Creator
Polese, Abel
Ambrosio, Thomas
Kerikmäe, Tanel
Source
Czech Journal of International Relations; Vol. 55 No. 2 (2020); 24-46
2788-2993
2788-2985
10.32422/mv.55.2
Publisher
Institute of International Relations Prague
Date
2020-06-01
Rights
https://creativecommons.org/licenses/by-nd/4.0
Relation
Format
application/pdf
Language
eng
Type
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Research Articles
Identifier
Collection
Citation
Abel Polese, Thomas Ambrosio and Kerikmäe, Tanel, Estonian Identity Construction Between Nation Branding and Building, Institute of International Relations Prague, 2020, accessed November 21, 2024, https://igi.indrastra.com/items/show/3547