ENHANCING COUNTRY IMAGE: A COMPARATIVE STUDY OF TOURISM STRATEGY BETWEEN INDONESIA AND MALAYSIA

Dublin Core

Title

ENHANCING COUNTRY IMAGE: A COMPARATIVE STUDY OF TOURISM STRATEGY BETWEEN INDONESIA AND MALAYSIA

Description

The global competition has become a mandatory phenomenon faced nowadays. Both the emerging economic country and the advanced economic country are competing each other to create and produce something different by maximizing their potentials and performances to obtain more profit that will be impacted to the politic and the economic aspects. Tourism sector is one of the country‟s potentials which has a big role to support the national interests by attaining benefit immensely. Tourism is an efficient industry to earn financial profit and enhance country reputation especially for nations who have abundant of natural resources. As tropical countries, Indonesia and Malaysia government has set up tourism policy which has been outlined into several strategies. The strategies include marketing and promotion activity which purpose to establish public trust towards related countries by inviting more foreign visitors and investors. In responding to this, both countries are branding their nations by doing a public diplomacy in domestic and overseas through tourism activity. This paper will examine the tourism strategy of Indonesia and Malaysia in attempt to increase country image in international community by emphasizing the implementation of public diplomacy in branding the nation through tourism industry during 2010-2015 time frameworks. Thus, we will apply a comparison method in exploring the strengths and weaknesses of tourism strategy in Indonesia and Malaysia.

Creator

Putri, Devina Anggiany
Baskoro, Riski Mohamad

Source

AEGIS : Journal of International Relations; Vol 1, No 1 (2016): September 2016 - February 2017
2548-4532
2541-1373

Publisher

President University

Date

2016-09-30

Rights

Copyright (c) 2016 AEGIS : Journal of International Relations
http://creativecommons.org/licenses/by-nc/4.0

Relation

Format

application/pdf

Language

eng

Type

info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

Identifier

Citation

Devina Putri Anggiany and Riski Baskoro Mohamad, ENHANCING COUNTRY IMAGE: A COMPARATIVE STUDY OF TOURISM STRATEGY BETWEEN INDONESIA AND MALAYSIA, President University, 2016, accessed November 22, 2024, https://igi.indrastra.com/items/show/705

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