Assessing the Introduction of Mobile Banking in Jordan Using Technology Acceptance Model
Dublin Core
Title
Assessing the Introduction of Mobile Banking in Jordan Using Technology Acceptance Model
Subject
Keywords
Mobile Banking (MB)
Theory of Planned Behavior (TPB)
Technology Acceptance Model (TAM)
Trust (TMB)
Description
The continuously growing number of mobile users demonstrates that more and more users seek to benefit from the freedom afforded without the need for cables, time and place. The mobility is the driving force behind the new global economy, with mobile banking, banks offer a new revolutionize services and giving their consumers more options than ever before.
This study aimed to: (1) Investigate consumers' expectations and attitudes towards mobile banking in Jordan. (2) Identify the problems that organizations and consumers encounter while adopting or using mobile banking. (3) Measure the level of consumersâ?? perceived usefulness (PU), perceived ease of use (PEOU), attitude towards using (ATU), behavioral intention to use (BI), and the actual use (AU) of mobile banking.
Data for this study have been collected using a questionnaire containing 44 questions. Out of 325 questionnaires that have been distributed, 275 are returned (84.6%).
As a result of this study it appeared that if consumers have positive Attitudes towards mobile banking, they would rely on it to conduct their banking transactions. This study finds that Jordanian consumers rely on wireless devices (Mobile) for their banking transactions, which leads to the actual use of this new technology, taking into consideration trust as a factor that could affect the success of using mobile banking in Jordan. This study gives quantified indicators about mobile banking and a model that might help in understanding the mobile banking environment in Jordan.
This study aimed to: (1) Investigate consumers' expectations and attitudes towards mobile banking in Jordan. (2) Identify the problems that organizations and consumers encounter while adopting or using mobile banking. (3) Measure the level of consumersâ?? perceived usefulness (PU), perceived ease of use (PEOU), attitude towards using (ATU), behavioral intention to use (BI), and the actual use (AU) of mobile banking.
Data for this study have been collected using a questionnaire containing 44 questions. Out of 325 questionnaires that have been distributed, 275 are returned (84.6%).
As a result of this study it appeared that if consumers have positive Attitudes towards mobile banking, they would rely on it to conduct their banking transactions. This study finds that Jordanian consumers rely on wireless devices (Mobile) for their banking transactions, which leads to the actual use of this new technology, taking into consideration trust as a factor that could affect the success of using mobile banking in Jordan. This study gives quantified indicators about mobile banking and a model that might help in understanding the mobile banking environment in Jordan.
Creator
Jaradat, Mohammed-issa R
Twaissi, Naseem M
Source
International Journal of Interactive Mobile Technologies (iJIM); Vol. 4 No. 1 (2010); pp. 14-21
1865-7923
Publisher
International Association of Online Engineering (IAOE), Vienna, Austria
Date
2009-12-17
Rights
Copyright (c) 2017 Mohammed-issa R Jaradat, Naseem M Twaissi
Relation
Format
application/pdf
Language
eng
Type
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Identifier
Citation
Mohammed Jaradat-issa R and Naseem Twaissi M, Assessing the Introduction of Mobile Banking in Jordan Using Technology Acceptance Model, International Association of Online Engineering (IAOE), Vienna, Austria, 2009, accessed November 6, 2024, https://igi.indrastra.com/items/show/932