Mobile Applications and Destination Branding in Spain
Dublin Core
Title
Mobile Applications and Destination Branding in Spain
Subject
Mobile media
mobile ecosystem
app
tourism
destination branding
Description
The article sets out the findings of research carried out in 2013 on the Spanish tourism mobile applications. The research that covered 66 apps combined a quantitative description of this sector with qualitative categories based on a semiotic analysis. The article evaluates and compares the apps, identifies their main traits, and proposes a taxonomy: the content-based app, the participatory app and the leisure app.
Creator
Scolari, Carlos Alberto
Fernández-Cavia, José
Source
International Journal of Interactive Mobile Technologies (iJIM); Vol. 8 No. 2 (2014); pp. 15-22
1865-7923
Publisher
International Association of Online Engineering (IAOE), Vienna, Austria
Date
2014-04-05
Rights
Copyright (c) 2017 Carlos Alberto Scolari, José Fernández-Cavia
Relation
Format
application/pdf
Language
eng
Type
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Identifier
Citation
Carlos Scolari Alberto and Fernández-Cavia, José, Mobile Applications and Destination Branding in Spain, International Association of Online Engineering (IAOE), Vienna, Austria, 2014, accessed November 23, 2024, https://igi.indrastra.com/items/show/1079