Mobile Applications and Destination Branding in Spain

Dublin Core

Title

Mobile Applications and Destination Branding in Spain

Subject

Mobile media
mobile ecosystem
app
tourism
destination branding

Description

The article sets out the findings of research carried out in 2013 on the Spanish tourism mobile applications. The research that covered 66 apps combined a quantitative description of this sector with qualitative categories based on a semiotic analysis. The article evaluates and compares the apps, identifies their main traits, and proposes a taxonomy: the content-based app, the participatory app and the leisure app.

Creator

Scolari, Carlos Alberto
Fernández-Cavia, José

Source

International Journal of Interactive Mobile Technologies (iJIM); Vol. 8 No. 2 (2014); pp. 15-22
1865-7923

Publisher

International Association of Online Engineering (IAOE), Vienna, Austria

Date

2014-04-05

Rights

Copyright (c) 2017 Carlos Alberto Scolari, José Fernández-Cavia

Relation

Format

application/pdf

Language

eng

Type

info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article

Identifier

Citation

Carlos Scolari Alberto and Fernández-Cavia, José, Mobile Applications and Destination Branding in Spain, International Association of Online Engineering (IAOE), Vienna, Austria, 2014, accessed November 23, 2024, https://igi.indrastra.com/items/show/1079

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