Determine Entrepreneurial Characteristics Using Mobile Android Game Freezer

Determine Entrepreneurial Characteristics Using Mobile Android Game Freezer

Mobile android

entrepreneurial characteristic

psychometric test

gamification

Psychometric Test has been used as an individual trait measurement for a long time for both experienced entrepreneurs as well as young generation who are looking for their potential in entrepreneurship. The assessment and measurement of strength and weaknesses of key entrepreneurial traits provides the entrepreneurial level and personal development planning for entrepreneur or those who want to venture into business. However, the traditional psychometric test lacks of fun element which is less enjoyable activity during answering the test. Furthermore, it requires basic understanding of business jargon that difficult for certain respondents to provide accurate respond. The purpose of this study is to propose a gamification approach which is mobile game application called ‘Freezer’ that can measured entrepreneurial traits of the player. In this sense, ‘Freezer’ creates a simulated scenario for respondents to play as an ice cream business owner and to win as a successful business person, each action done will be measured as entrepreneurial traits criteria. At the end of the game, the result will be presented that can describe the entrepreneurial characteristics of the individuals based on their planning and activities during playing the game.  

Ismail, Mohammad

Ibrahim, Ahmad Fuad

Yaacob, Mohd Rafi

Ibrahim, Asrul Hey

Zakaria, Mohd Nazri

Razak, Razli Che

Yusoff, Mohd Nor Hakimin

Guan, Tan Tse

Kamaruddin, Anis Nabila

International Journal of Interactive Mobile Technologies (iJIM); Vol. 12 No. 1 (2018); pp. 141-150

1865-7923

International Association of Online Engineering (IAOE), Vienna, Austria

2018-01-23

Copyright (c) 2018 Mohammad ismail

application/pdf

eng

info:eu-repo/semantics/article

info:eu-repo/semantics/publishedVersion

Non-refereed Article