New Wave in Mobile Commerce Adoption via Mobile Applications in Malaysian Market: Investigating the Relationship Between Consumer Acceptance, Trust, and Self Efficacy

Dublin Core

Title

New Wave in Mobile Commerce Adoption via Mobile Applications in Malaysian Market: Investigating the Relationship Between Consumer Acceptance, Trust, and Self Efficacy

Subject

Mobile Commerce
Mobile Applications
Technology Acceptance Model (TAM)
Consumer Behaviour
Trust
Self-Efficacy

Description

Given the prevalence of online technology nowadays, mobile commerce continues to attract considerable attention for marketing research. However, studies on the factors that impact mobile commerce adoption via mobile applications are still limited. Moreover, there is minimal study that investigates the importance of attitudes towards mobile commerce as antecedents of mobile commerce adoption using Technology Acceptance Model (TAM), especially in the Malaysian market. These factors are crucial since the population of online users are massive and their influence is forming the untapped potential for marketers. By knowing the factors that drive the use of mobile commerce, this study seeks to facilitate marketers on how to use the findings and intensify the growth of online business in Malaysia. This quantitative study is cross-sectional in nature with 160 samples. Results showed that out of six hypotheses, five hypotheses were supported. The findings shed lights on the relevance of TAM in reasoning the adoption of mobile commerce via mobile applications. Also, this study provides insightful implications for marketers to understand consumer behaviour and strengthen the mobile commerce market.

Creator

Singh, Satwinderjit
Zolkepli, Izzal Asnira
Wen Kit, Cheah

Source

International Journal of Interactive Mobile Technologies (iJIM); Vol. 12 No. 7 (2018); pp. 112-128
1865-7923

Publisher

International Association of Online Engineering (IAOE), Vienna, Austria

Date

2018-11-08

Rights

Copyright (c) 2018 Izzal Asnira Zolkepli, Wen Kit Cheah

Relation

Format

application/pdf

Language

eng

Type

info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article

Identifier

Citation

Satwinderjit Singh, Izzal Zolkepli Asnira and Wen Kit, Cheah, New Wave in Mobile Commerce Adoption via Mobile Applications in Malaysian Market: Investigating the Relationship Between Consumer Acceptance, Trust, and Self Efficacy, International Association of Online Engineering (IAOE), Vienna, Austria, 2018, accessed November 7, 2024, https://igi.indrastra.com/items/show/1341

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