Application of Developers’ and Users’ Dependent Factors in App Store Optimization

Dublin Core

Title

Application of Developers’ and Users’ Dependent Factors in App Store Optimization

Subject

app store optimization
Google Play
Apple App Store
mobile app store
ASO

Description

This paper presents an application of developers' and users' dependent factors in the app store optimization. The application is based on two main fields: developers’ dependent factors and users’ dependent factors. Developers’ dependent factors are identified as: developer name, app name, subtitle, genre, short description, long description, content rating, system requirements, page url, last update, what’s new and price. Users’ dependent factors are identified as: download volume, average rating, rating volume and reviews. The proposed application in its final form is modelled after mining sample data from two leading app stores: Google Play and Apple App Store. Results from analyzing collected data show that developer dependent elements can be better optimized. Names and descriptions of mobile apps are not fully utilized. In Google Play there is one significant correlation between download volume and number of reviews, whereas in App Store there is no significant correlation between factors.

Creator

Strzelecki, Artur

Source

International Journal of Interactive Mobile Technologies (iJIM); Vol. 14 No. 13 (2020); pp. 91-106
1865-7923

Publisher

International Association of Online Engineering (IAOE), Vienna, Austria

Date

2020-08-14

Rights

Copyright (c) 2020 Artur Strzelecki

Relation

Format

application/pdf

Language

eng

Type

info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article

Identifier

Citation

Artur Strzelecki, Application of Developers’ and Users’ Dependent Factors in App Store Optimization, International Association of Online Engineering (IAOE), Vienna, Austria, 2020, accessed November 22, 2024, https://igi.indrastra.com/items/show/1710

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