An Empirical Analysis of User's Continuance Intention (UCI) towards Careem Mobile Application

Dublin Core

Title

An Empirical Analysis of User's Continuance Intention (UCI) towards Careem Mobile Application

Subject

Careem application
Family confidence and women empowerment
User experience
E-word of mouth
Jordan

Description

This study aims at constructing a theoretical model to discover the main drivers on the user’s continuance intention (UCI) to use the Careem application in Jordan. This study also focuses on exploring new factors appropriate to the Jordanian environment that can shape people's behavior towards adopting this smart service. Partial least square was performed to test the research model using 500 valid surveys. All constructs in this study were significant and accounted for 47.1% of the variance of continuance intention to use the Careem application. Careem user experience, E-word of mouth, financial benefits, and perceived platform quality are found strongest predictors toward intention to use at level (0.001). Two predictors were at level (0.01) including perceived enjoyment and perceived innovativeness. The findings also indicate that family confidence and women empowerment are the weakest effects at level (0.05). This article provides important information for future researchers in the field of technology acceptance, and more specifically in the field of mobile phone applications in terms of adding new variables that contribute to understanding users' intention to continue using technology. Some of the implications this study provides for designers and developers of mobile applications and institutions related to transport when providing mobile application services.

Creator

Gharaibeh, Malik Khlaif
Gharaibeh, Natheer Khlaif

Source

International Journal of Interactive Mobile Technologies (iJIM); Vol. 16 No. 07 (2022); pp. 137-152
1865-7923

Publisher

International Association of Online Engineering (IAOE), Vienna, Austria

Date

2022-04-05

Rights

Copyright (c) 2022 Malik Khlaif Gharaibeh, Natheer Gharaibeh
https://creativecommons.org/licenses/by/4.0

Relation

Format

application/pdf

Language

eng

Type

info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article

Identifier

Citation

Malik Gharaibeh Khlaif and Natheer Gharaibeh Khlaif, An Empirical Analysis of User's Continuance Intention (UCI) towards Careem Mobile Application, International Association of Online Engineering (IAOE), Vienna, Austria, 2022, accessed November 6, 2024, https://igi.indrastra.com/items/show/2150

Social Bookmarking