The Influence of Demographic Factors and Customer Traits on Intention to Use Self-Service Checkout at Tesco Tebrau
Dublin Core
Title
The Influence of Demographic Factors and Customer Traits on Intention to Use Self-Service Checkout at Tesco Tebrau
Subject
Supply Chain Management
self-service kiosk
customer intention
Description
This research paper emphasizes the relationship between certain variables that influence the consumer's intention to use Self-Service Technologies (SST) in the retail sector. With the rapid growth of technology, various technological.
innovations are being introduced to make it easier for people to satisfy their needs and wants. One of the technologies that are very popular among customers is self-service checkout. However, previous studies on investigating the SST mainly focus on the technology adoption perspective and only a few studies have attempted to report from the consumer behavior perspective. As such, this paper aims to investigate the relationship between the customer’s traits (technology anxiety, need for interaction, technology innovativeness, and demographics) towards the consumer intention to use SST. Two hundred answers were collected randomly among the Tesco customer in Malaysia. The data were then analyzed using SmartPls version 3 to validate the developed hypothesis which forms the foundation for the research model. The finding revealed that only technology anxiety, technology innovativeness, and demographics affect the consumer intention to use SST. The findings are important to the retailer to continue improving the current system in addressing 1. potential user(demographic), system complexity and safety (technology anxiety), and system features-interactive system (technology innovativeness) to give a different experience to the user as compared to traditional practice.
innovations are being introduced to make it easier for people to satisfy their needs and wants. One of the technologies that are very popular among customers is self-service checkout. However, previous studies on investigating the SST mainly focus on the technology adoption perspective and only a few studies have attempted to report from the consumer behavior perspective. As such, this paper aims to investigate the relationship between the customer’s traits (technology anxiety, need for interaction, technology innovativeness, and demographics) towards the consumer intention to use SST. Two hundred answers were collected randomly among the Tesco customer in Malaysia. The data were then analyzed using SmartPls version 3 to validate the developed hypothesis which forms the foundation for the research model. The finding revealed that only technology anxiety, technology innovativeness, and demographics affect the consumer intention to use SST. The findings are important to the retailer to continue improving the current system in addressing 1. potential user(demographic), system complexity and safety (technology anxiety), and system features-interactive system (technology innovativeness) to give a different experience to the user as compared to traditional practice.
Creator
Hairul Rizad Md Sapry
Nor Maisarah Zakaria
Abd Rahman Ahmad
Noor Irdiana Ngadiman
Source
International Journal of Interactive Mobile Technologies (iJIM); Vol. 16 No. 13 (2022); pp. 175-183
1865-7923
Publisher
International Association of Online Engineering (IAOE), Vienna, Austria
Date
2022-07-11
Rights
Copyright (c) 2022 Hairul Rizad Md Sapry, Nor Maisarah Zakaria, Abd Rahman Ahmad, Noor Irdiana Ngadiman
https://creativecommons.org/licenses/by/4.0
Relation
Format
application/pdf
Language
eng
Type
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Non-refereed Article
Identifier
Citation
Hairul Rizad Md Sapry et al., The Influence of Demographic Factors and Customer Traits on Intention to Use Self-Service Checkout at Tesco Tebrau, International Association of Online Engineering (IAOE), Vienna, Austria, 2022, accessed September 23, 2024, https://igi.indrastra.com/items/show/2295