Place Branding and Citizen Involvement: Participatory Approach to Building and Managing City Brands

Place Branding and Citizen Involvement: Participatory Approach to Building and Managing City Brands

City branding

city brand

participatory place branding

citizen involvement

This article examines the role of citizens in the process of building and managing city brands. A multidisciplinary approach is applied to explain the multifaceted nature of territorial brands and citizen involvement. To this end, theoretical concepts from marketing and corporate branding, public management, and human geography are applied. By conceptualising place branding as a public policy and a governance process, and drawing from the concept of participatory place branding, the author discusses a variety of methods and instruments used to involve citizens. Special attention is given to the importance of modern technologies for effective citizen involvement.

Hereźniak, Marta

International Studies. Interdisciplinary Political and Cultural Journal; Vol. 19 No. 1 (2017): lnnovative and sustainable city and region development. Polish and ltalian interdisciplinary experience; 129-141

International Studies. Interdisciplinary Political and Cultural Journal; Tom 19 Nr 1 (2017): International Studies. Interdisciplinary Political and Cultural Journal; 129-141

2300-8695

1641-4233

Lodz University Press

2017-09-15

Copyright (c) 2017 International Studies. Interdisciplinary Political and Cultural Journal

https://creativecommons.org/licenses/by-nc-nd/4.0

application/pdf

eng

info:eu-repo/semantics/article

info:eu-repo/semantics/publishedVersion