The Challenges and Opportunities of Entering the Social Media Sphere: A Case Study of Polish Cities
Dublin Core
Title
The Challenges and Opportunities of Entering the Social Media Sphere: A Case Study of Polish Cities
Subject
Marketing
social
media
city
engagement
promotion
content
Description
The social media sphere is growing in Poland as more and more people embrace the new ways of communication. Cities in Poland are also slowly catching up with the social media revolution as all 16 provincial cities are present on Facebook. Profiles are static in nature and have problems with engaging the audience in any kind of meaningful conversation. The purpose of this article is to indicate the key challenges that cities are facing while entering the social sphere. Official profiles of all provincial cities in Poland will be analysed to highlight possible ways of improving their digital image.
Creator
Sędkowski, Michał
Source
International Studies. Interdisciplinary Political and Cultural Journal; Vol. 19 No. 1 (2017): lnnovative and sustainable city and region development. Polish and ltalian interdisciplinary experience; 143-157
International Studies. Interdisciplinary Political and Cultural Journal; Tom 19 Nr 1 (2017): International Studies. Interdisciplinary Political and Cultural Journal; 143-157
2300-8695
1641-4233
Publisher
Lodz University Press
Date
2017-09-15
Rights
Copyright (c) 2017 International Studies. Interdisciplinary Political and Cultural Journal
https://creativecommons.org/licenses/by-nc-nd/4.0
Relation
Format
application/pdf
Language
eng
Type
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Identifier
Citation
Sędkowski, Michał, The Challenges and Opportunities of Entering the Social Media Sphere: A Case Study of Polish Cities, Lodz University Press, 2017, accessed October 6, 2024, https://igi.indrastra.com/items/show/3351