The Challenges and Opportunities of Entering the Social Media Sphere: A Case Study of Polish Cities

Dublin Core

Title

The Challenges and Opportunities of Entering the Social Media Sphere: A Case Study of Polish Cities

Subject

Marketing
social
media
city
engagement
promotion
content

Description

The social media sphere is growing in Poland as more and more people embrace the new ways of communication. Cities in Poland are also slowly catching up with the social media revolution as all 16 provincial cities are present on Facebook. Profiles are static in nature and have problems with engaging the audience in any kind of meaningful conversation. The purpose of this article is to indicate the key challenges that cities are facing while entering the social sphere. Official profiles of all provincial cities in Poland will be analysed to highlight possible ways of improving their digital image.

Creator

Sędkowski, Michał

Source

International Studies. Interdisciplinary Political and Cultural Journal; Vol. 19 No. 1 (2017): lnnovative and sustainable city and region development. Polish and ltalian interdisciplinary experience; 143-157
International Studies. Interdisciplinary Political and Cultural Journal; Tom 19 Nr 1 (2017): International Studies. Interdisciplinary Political and Cultural Journal; 143-157
2300-8695
1641-4233

Publisher

Lodz University Press

Date

2017-09-15

Rights

Copyright (c) 2017 International Studies. Interdisciplinary Political and Cultural Journal
https://creativecommons.org/licenses/by-nc-nd/4.0

Relation

Format

application/pdf

Language

eng

Type

info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

Identifier

Citation

Sędkowski, Michał, The Challenges and Opportunities of Entering the Social Media Sphere: A Case Study of Polish Cities, Lodz University Press, 2017, accessed November 8, 2024, https://igi.indrastra.com/items/show/3351

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