Kisholoy Roy, Women in Indian Advertisements – Plots & Perspectives, (Lulu.com: 2017)

Dublin Core

Title

Kisholoy Roy, Women in Indian Advertisements – Plots & Perspectives, (Lulu.com: 2017)

Subject

Book Review
Advertising Industry
India

Description

Dr. Roy has classified the book into two sections viz. Perspectives & Plots. The perspectives section provides insight into advertisements and advertising. It tries to debunk various myths regarding advertisements by highlighting the ‘asset creating ability' of advertisements that ‘helps develop brands out of generic products.' Before advertising, marketers begin with correctly identifying the need gap and developing the products accordingly so as to cater to the requirements of customers. Advertising involves a scientific process that aims to inform consumers about product features and benefits before they make purchases.'
DOI: 10.5281/zenodo.3874181

Creator

Shrivastava, Diksha

Source

Liberal Studies; Vol. 4 No. 2 (2019): July-December 2019; 253-255
2688-9374
2455-9857

Publisher

Pandit Deendayal Energy University

Date

2019-12-31

Rights

Copyright (c) 2019 Pandit Deendayal Petroleum University, India
https://creativecommons.org/licenses/by-nc-nd/4.0/

Relation

Format

application/pdf

Language

eng

Type

info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article

Identifier

Collection

Liberal Studies

Citation

Diksha Shrivastava, Kisholoy Roy, Women in Indian Advertisements – Plots & Perspectives, (Lulu.com: 2017), Pandit Deendayal Energy University, 2019, accessed November 21, 2024, https://igi.indrastra.com/items/show/584

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