Browse Items (1981 total)

Smartphones and high-speed network connections allow businesses to deliver information to customers faster and more efficiently than ever before. This study analyses the most-cited articles on smartphone online marketing. A bibliometric mapping…

Social marketing would improve overall health, boost awareness, and cause be-havioral changes. Web 2.0 technologies have revolutionized the way people con-nect and communicate all around the world. This paper is the first paper to pre-sent the effect…

The world of marketing communication has been transformed completely by the presence of the internet and internet-enabled platforms. Today, the internet and related platform are home to massive amounts of human dialogues. Human interaction has…

Research on the topic of social media for teaching and learning in the higher education have received much attention from academia and practitioners. Social media technology was acknowledged not only as an important communication tool between faculty…

Small and medium enterprises – including those in the business consultancy industry – are strategic for the development of the South African economy and for developing marginalised economies through employment creation and income generation. However,…

One of the obstacles of learning English Language as a Foreign Language is the limitation of practicing media. Social media has many contents and facilities which can be used for practicing English. The aim of this study is  to find out students’…

Today, social media are the new way of public and political communication in digital marketing. Companies or organizations are no longer the exclusive owners of the relation of consumers with their products/services; instead, the survival of the…

This study aimed at investigating the role of social networks apps in tourism marketing for travel and tourism organizations in Al-Kharj City, Kingdom of Saudi Arabia. The study used the descriptive and analytical approach to achieve its objectives…

Online news media and social media applications recorded an unprecedented success in just few of the recent years. However, online news media and social media domain are still little understood in term of usage among aborigines or Orang Asli in…

With the rapid use of Android OS in mobile devices and related products, face recognition technology is an essential feature, so that mobile devices have a strong personal identity authentication. In this paper, we propose Android based software…
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